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Bulova Accutron Cushion 'Woody', early 1970s

DocumentedDocumented from a dealer's listing; attribution and date as stated by the dealer.
Maker / attribution
Bulova (maker)
Date
early 1970s
Country of origin
United States
Object type
Wristwatch
Dimensions
Case 37.5 mm
Stock no.
40992777
Credit line
Dealer listing, Analog/Shift (40992777)
Catalogue title (original)
Bulova Accutron Cushion 'Woody' (English)

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Record summary

Catalogued by Analog/Shift (dealer), New York (stock number 40992777), this is a wristwatch by Bulova, made in United States, dated early 1970s. The Atlas places it in the Quartz Revolution period (1969 – 1990) of its Wristwatches collection. Recorded dimensions: Case 37.5 mm. The record is illustrated with 6 photographs.

Assembled from the source record's structured fields. Dates and attributions are given as the source states them; where a field is missing the Atlas leaves it blank rather than estimating.

Catalogue description

Dealer description — Analog/Shift

In 1960, Bulova had a vision of the future — and in that future, there was humming. About a decade before the infamous Quartz Crisis, Bulova put into production a timepiece that did away with the traditional balance wheel, favoring instead a steel tuning fork powered by electromagnets attached to a battery-powered transistor oscillator circuit. Designed by Max Hetzel, the Accutron made waves, becoming the first wristwatch precise enough to be qualified for U.S. Railroad certification, and guaranteed to be accurate to roughly one minute per month, or about 2 seconds per day. While Bulova had grand plans for their watch of the future, they never anticipated the success that the uniquely appointed Spaceview would generate. Designed to be a salesman's tool and display watch only, the transparent Spaceview 214 was never intended for retail purchase. But when demands for the watch spiked, Bulova responded, producing versions with the same unique characteristics of their display models. With its visible circuitry and tuning fork, the Accutron Spaceview was unlike anything before — and really, anything since. Though it remained in production for roughly 17 years, the tuning fork technology was eventually beaten out by quartz crystal movements, making this unbelievable piece of history a short-lived but totally revolutionary wristwatch. This specific watch, although not a Spaceview, uses the same tuning fork technology. Dating to the early 1970s, it features a 10K yellow gold-plated 37.5mm cushion-shaped case with a 4 o'clock crown, an acrylic crystal, and most interestingly of all, a unique wooden bezel insert and matching faux-wooden inserts on the matching bracelet's center links. The dial is no less compelling: Black in color, its outer section consists of a 1/5th-seconds track with applied, gold-plated 'Arabic' and rectangular indices; a day-date display at 3 o'clock; a gold-tone 'baton' handset; and an applied Accutron tuning fork logo above 6 o'clock. Powered by the Bulova Accutron Calibre 218 tuning fork movement, it's one of the most distinctive watches in our inventory dating to the Groovy '70s. No matter your mechanical-movement inclinations, there is no denying that tuning fork movement is a one-of-a-kind piece of horological history. Oh, and the humming? Hold this baby up to your ear and you'll hear that tuning fork, humming away! Accutron Factory Certified Pre-Owned Analog:Shift is proud to be partnered with Accutron as the exclusive retailer for Factory Certified Pre-Owned timepieces. Our longstanding relationship and shared passion for horological history and design have culminated in this unique offering. Each Accutron timepiece undergoes rigorous inspection and certification by expert watchmakers and is backed by the manufacture, ensuring unparalleled authenticity and quality.

Historical context

Quartz Revolution (1969 – 1990)

Seiko's Astron begins mass quartz timekeeping; traditional industries contract sharply.

Quartz and digital watches transformed the market after 1969. Swiss employment collapsed, Japanese and Hong Kong production soared, and the Swatch (1983) helped the Swiss industry recover; mechanical watches survived as luxury goods.

Read the period in the timelineMore wristwatches from this periodEarlier: Modern Mechanical Horology

Atlas type guide

Quartz, digital and electronic watches

Electronic watches arrived in three steps. The Hamilton Electric 500 (1957) was the first battery-powered wristwatch, still with a balance; Bulova's Accutron (1960) used a tuning fork. On 25 December 1969 Seiko released the Astron 35SQ, the first quartz wristwatch, closely followed by the Swiss Beta 21 group. In 1972 Hamilton's Pulsar introduced the LED digital watch, and LCD displays soon made digital watches cheap.

The 'Quartz Crisis' that followed devastated the Swiss mechanical industry, which lost two-thirds of its workforce between 1970 and 1984 before recovering with the Swatch (1983) and the luxury mechanical revival. Solar, radio-controlled, kinetic and connected smartwatches continue the electronic line.

What to look for

  • Battery hatch in the case back and calibre markings with 'Quartz' or a crystal frequency.
  • Display technology: LED (red, push-button) versus LCD (always-on).
  • Tuning-fork hum and a smoothly sweeping seconds hand on Accutrons.
  • Model and reference numbers, often printed on the back.

Dating clues

  • Electric balance watches: from 1957.
  • Tuning-fork watches: 1960–c. 1977.
  • Quartz analogue: from December 1969; LED digital: 1972–c. 1978; LCD from 1973.

General guidance written by the Atlas editors about this kind of object. It is not a statement about this particular piece; for that, rely on the source record above and on physical examination.

Read next:Seiko calibre 35A (Astron)

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