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Bulova wall clock, Lighted Advertising Wall Clock for Robert Schenck Jeweler, circa 1960s — view 1 of 2
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Clocks · Wall clock

Bulova wall clock, Lighted Advertising Wall Clock for Robert Schenck Jeweler, circa 1960s

DocumentedDocumented from an auction catalogue; attribution as stated by the auction house.
Maker / attribution
Bulova (brand / maker)
Date
c. 1960s
Country of origin
United States
Object type
Wall clock
Dimensions
diameter 38 mm; width 10 mm
Lot
Lot 379-16
Credit line
Auction lot record: LOT 16, Hong Kong September 18th, 2025
Catalogue title (original)
BULOVA, LIGHTED ADVERTISING, WALL CLOCK FOR ROBERT SCHENCK JEWELER, GLASS AND METAL (English)

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Record summary

Catalogued by Antiquorum auction archive, Geneva (lot Lot 379-16), this is a wall clock by Bulova, made in United States, dated c. 1960s. The Atlas places it in the Modern Mechanical Horology period (1945 – 1969) of its Clocks collection. Recorded dimensions: diameter 38 mm; width 10 mm. The record is illustrated with 2 photographs.

Assembled from the source record's structured fields. Dates and attributions are given as the source states them; where a field is missing the Atlas leaves it blank rather than estimating.

Catalogue description

Antiquorum catalogue description

A fine and interesting electric, round-shaped, lighted advertising wall clock from Bulova made for the Robert Schenck Jeweler.

Lot specifications (Antiquorum)

Model: lighted advertising; Diameter: 38mm; Width: 10mm; Signature: signed

Inscriptions & marks

signed

Historical context

Modern Mechanical Horology (1945 – 1969)

Tool watches for divers, pilots and astronauts; electric watches anticipate the electronic age.

Post-war clocks combined new materials and industrial design: plastic and metal cases, battery-powered transistor movements from the late 1950s, and design classics by George Nelson, Max Bill and others. The first caesium atomic clock (1955) moved the definition of time from astronomy to physics.

Read the period in the timelineMore clocks from this periodEarlier: Golden Age of Mechanical Watchmaking

Atlas type guide

Regulators, wall and Vienna clocks

A regulator is a precision pendulum clock used as a time standard in observatories, workshops and railway offices. Typical features are a deadbeat or Graham escapement, a temperature-compensated pendulum (mercury jar, gridiron or later invar), maintaining power and a regulator dial that separates hours, minutes and seconds. George Graham's deadbeat escapement (c. 1715) and his mercury pendulum, together with Harrison's gridiron, set the pattern for two centuries.

Wall clocks span a much wider range: the elegant Viennese Laterndluhr and Dachluhr of the Biedermeier period, the Dutch stoelklok and staartklok, English 'dial' clocks used in schools, offices and railway stations, and mass-produced spring and weight wall clocks from Germany (Gustav Becker, Junghans, Kienzle) and America.

What to look for

  • Deadbeat escapement and compensated pendulum (gridiron rods, mercury jar or wood rod).
  • A regulator dial with a large central minute hand and separate hour and seconds dials.
  • Vienna regulators: glazed cases, slender pendulum, small weights, enamel two-piece dials.
  • German factory trademarks stamped on the backplate (e.g. Gustav Becker anchor and crown, Junghans star).

Dating clues

  • Graham-type deadbeat regulators: from c. 1720.
  • Viennese Laterndluhr: c. 1800–1850.
  • German factory 'Vienna-style' regulators: c. 1870–1930; Gustav Becker serial numbers allow close dating.

General guidance written by the Atlas editors about this kind of object. It is not a statement about this particular piece; for that, rely on the source record above and on physical examination.

Read next:Deadbeat escapementAnchor (recoil) escapementGrasshopper escapement

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