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Longines Conquest Automatic TV Case Wristwatch with Date, circa 1969

DocumentedDocumented from a dealer's listing; attribution and date as stated by the dealer.
Maker / attribution
Longines (maker)
Date
c. 1969
Country of origin
Switzerland
Object type
Wristwatch
Dimensions
Case 37 mm
Stock no.
vws4385cs
Credit line
Dealer listing, Vintage Watch Specialist (vws4385cs)
Catalogue title (original)
Longines Conquest Automatic TV Case Wristwatch with Date - c.1969 (English)

View the source record (dealer listing) ↗ (opens another website in a new tab)Suggest a correction

Record summary

Catalogued by Vintage Watch Specialist (dealer), United Kingdom (stock number vws4385cs), this is a wristwatch by Longines, made in Switzerland, dated c. 1969. The Atlas places it in the Quartz Revolution period (1969 – 1990) of its Wristwatches collection. Recorded dimensions: Case 37 mm. The record is illustrated with 6 photographs.

Assembled from the source record's structured fields. Dates and attributions are given as the source states them; where a field is missing the Atlas leaves it blank rather than estimating.

Catalogue description

Dealer description — Vintage Watch Specialist

Longines Conquest Automatic TV Case Wristwatch with Date - Model Reference 1526-1. 6651 - Calibre 431 with 17 jewels The Longines Conquest launched in 1954 as the brand's answer to a more demanding wristwatch buyer. Automatic winding, a date window and a screw-down caseback were the premium features of the day, and the Conquest offered all three. By the late 60s to early 70s, the line had moved with the times, opting for bolder colours and, in this instance, a square "TV" case, aptly named for the cathode-ray screens it resembled. What's On Offer We are delighted to offer this Longines Conquest Automatic in a stainless-steel TV case, dating from circa 1969. At 37mm across, the square case has a pleasing presence on the wrist. Its brushed surfaces flow into its original stainless-steel bracelet, which displays very minor scratches and surface marks consistent with age. The saturated blue dial is overlaid with fine radial lines marking the minutes, and a framed date window sits at three o'clock. The silver baton hour markers catch the light against the dial, and the winged Longines signature sits above "Conquest Automatic" at six o'clock. The thin black hands have a pale luminous centre and a touch of orange at the tip. A slimmer black seconds hand sweeps the dial. The base of the dial carries the "T Swiss Made T" marking, indicating the use of tritium lume. Inside is the Longines Calibre 431, a 17-jewel automatic movement with date. It is a high-beat calibre, running at 36,000 vibrations per hour, well above the norm for its day. This example is running relatively well, with a power reserve of 40 hours. Rated at 8.5/10 condition, this is a confident, colourful Longines, that would make a stylish addition to any collection.

Historical context

Quartz Revolution (1969 – 1990)

Seiko's Astron begins mass quartz timekeeping; traditional industries contract sharply.

Quartz and digital watches transformed the market after 1969. Swiss employment collapsed, Japanese and Hong Kong production soared, and the Swatch (1983) helped the Swiss industry recover; mechanical watches survived as luxury goods.

Read the period in the timelineMore wristwatches from this periodEarlier: Modern Mechanical Horology

Atlas type guide

Automatic (self-winding) watches

Self-winding watches use the wearer's motion to wind the mainspring. Abraham-Louis Perrelet and Breguet made 'perpétuelle' pocket watches with oscillating weights in the late eighteenth century, but the principle only became practical in the wristwatch. John Harwood patented a bumper automatic in 1923; Rolex's Perpetual rotor (1931) winding in one direction, and later bidirectional rotors (Eterna, Felsa Bidynator), established the modern form. Micro-rotors (Universal Genève, Buren) and peripheral rotors made automatic watches thinner.

What to look for

  • A semicircular rotor turning 360° over the movement, or a 'bumper' weight that rebounds between springs.
  • 'Automatic', 'Perpetual' or 'Self-winding' on the dial.
  • A sealed screw-back case, since automatic watches are wound less often by the crown.

Dating clues

  • Bumper automatics: 1923–c. 1955.
  • Full rotors: from 1931 (Rolex); widespread after c. 1950.
  • Micro-rotors: from 1954–1958.

General guidance written by the Atlas editors about this kind of object. It is not a statement about this particular piece; for that, rely on the source record above and on physical examination.

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