
Wristwatches · Wristwatch
Jaeger-LeCoultre Reverso Duoface Day/Night, 2010s
- Maker / attribution
- Jaeger LeCoultre (maker)
- Date
- 2010s
- Historical period
- Contemporary Horology (2010 – Present)
- Country of origin
- Unrecorded in source
- Object type
- Wristwatch
- Dimensions
- Case 26 mm
- Stock no.
- 40980064
- Credit line
- Dealer listing, Analog/Shift (40980064)
- Catalogue title (original)
- Jaeger-LeCoultre Reverso Duoface Day/Night (English)
View the source record (dealer listing) ↗ (opens another website in a new tab)Suggest a correction
Record summary
Catalogued by Analog/Shift (dealer), New York (stock number 40980064), this is a wristwatch by Jaeger LeCoultre, dated 2010s. The Atlas places it in the Contemporary Horology period (2010 – Present) of its Wristwatches collection. Recorded dimensions: Case 26 mm. The record is illustrated with 6 photographs.
Assembled from the source record's structured fields. Dates and attributions are given as the source states them; where a field is missing the Atlas leaves it blank rather than estimating.
Catalogue description
Dealer description — Analog/Shift
The Reverso is one of the very first wristwatches designed for sporting use. Despite its refined and elegant appearance, it combined utility with a sleek Art Deco exterior that has become an icon of horological design. But in the case of the Reverso, looks deceive. Though the model appears at first glance a dress watch, it owes its conception to the gentlemanly sport of polo. While touring India in the 1920s, Swiss businessman César de Trey met a British polo player who'd just cracked the crystal of his watch on the field. De Trey returned to Switzerland with an idea that had taken root in his head, which he then discussed with Jacques-David LeCoultre: What if a watch could be made with a case that could reverse? The reversible case, masterminded by designer Alfred Chauvot, was Jaeger-LeCoultre's solution to the impact problem polo players could face on the field. Once reversed, the delicate components of the dial were protected from the shocks sustained while on horseback. No more would polo players risk cracking crystals or receiving damage to the dials of their watches. Chauvot took out a patent for the Reverso in March 1931. Produced chiefly in steel, Jaeger-LeCoultre also released the Reverso in gold, and decorated the case back with engravings or even miniature portraits. This particular Reverso is a Duoface Day/Night model. Rather than featuring a time-only dial on one side of the reversible case and a solid case back on the reverse, it instead offers two dials — one with home time, and the other with a second time zone and a 24-hour display. Housed in a 26mm x 36mm white gold case with sapphire crystals and a signed crown, the home-time dial features a black guilloché dial with applied polished Arabic numerals and 'dagger' indices and a 'dauphine' handset. The second dial features a salmon-toned guilloché periphery with a recessed luminous subsidiary dial displaying a satin finished hour and minute track with a 'sword' handset. Powered by a manually-wound Calibre .854 Jaeger-LeCoultre movement, it comes paired to a signed black leather strap with a signed white gold deployant clasp. This Reverso dates from the 2010s and is one of the most unique, wearable executions of the famed model that we’ve had the pleasure to carry in recent years. Perfectly suited to the modern traveler, this lovely example blends the best of dress design, sporty functionality, and two gorgeous dials to spend your time admiring!
Historical context
Contemporary Horology (2010 – Present)
Silicon components, connected watches, optical-lattice research clocks and a thriving independent scene.
Smartwatches became the world's best-selling watches, while mechanical watchmaking focuses on craft, innovation (silicon components, new escapements) and independent makers.
Read the period in the timelineMore wristwatches from this periodEarlier: Mechanical Renaissance
Atlas type guide
Wristwatches
Bracelet watches were worn by women from the early nineteenth century — Breguet made one for Caroline Murat, Queen of Naples, in 1810–12 — but the wristwatch only became a man's instrument with military use and aviation in the early twentieth century. Between the World Wars it overtook the pocket watch; the 1920s and 1930s brought rectangular Art Deco cases, water-resistant cases and the first automatic winding systems.
After 1945 the wristwatch became a carrier of identity — dress watches, sports and dive watches, chronographs, calendars — produced by Swiss, American, Japanese, German, Soviet and Chinese industries. The quartz revolution after 1969 and the mechanical renaissance since the 1990s, including the rise of independent watchmakers, complete the story.
What to look for
- The reference number (between the lugs or inside the case back) and serial number, the starting point for dating.
- The calibre: its maker and number are often stamped under the dial or on the bridge.
- Originality of dial, hands and crown — refinished ('redial') dials are common.
- Case material marks: 18K/750, 14K/585, stainless steel, gold-filled, plated.
Dating clues
- Wire-lug cases: before c. 1925.
- Water-resistant screw-down cases: from 1926.
- Quartz movements: from 1969; sapphire crystals widespread after c. 1980.
General guidance written by the Atlas editors about this kind of object. It is not a statement about this particular piece; for that, rely on the source record above and on physical examination.
Related records
Wristwatches · 1953–1956
Automatic wristwatch with subsidiary seconds and power-reserve dial
British Museum
Wristwatches · mid 1960s
Jaeger-LeCoultre Memovox, mid 1960s
Analog/Shift (dealer), New York
Wristwatches · 1960
Jaeger-LeCoultre 'European Market' Memovox, 1960
Analog/Shift (dealer), New York
Wristwatches · c. 1935
Jaeger-LeCoultre Reverso 1935
Analog/Shift (dealer), New York
Wristwatches · 2010
Wristwatch, 2010
Modemuseum Hasselt
Wristwatches · 2018 (Series 4 released in September 2018; '1977' in the source is the model number A1977)
Apple Watch Series 4 (GPS, 40 mm, model A1977), 2018
Vienna Museum of Science and Technology
Wristwatches · c. 2010s
Bertolucci Stria III, ref. 11513.50.45.B88.6C1.501, c. 2010s
Antiquorum auction archive, Geneva
Wristwatches · c. 2010s
Bertolucci Uoma, ref. 824.51.41.10B, c. 2010s
Antiquorum auction archive, Geneva
