
Wristwatches · Wristwatch
Bulova Dress Watch 14K YG W/ Diamonds (Ref. B708) Brown "Dior" Dial, 1972
- Maker / attribution
- Bulova (maker)
- Date
- 1972
- Historical period
- Quartz Revolution (1969 – 1990)
- Country of origin
- United States
- Object type
- Wristwatch
- Stock no.
- BLVB708DIOR
- Credit line
- Dealer listing, Craft & Tailored (BLVB708DIOR)
- Catalogue title (original)
- 1972 Bulova Dress Watch 14K YG W/ Diamonds (Ref. B708) Brown "Dior" Dial (English)
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Record summary
Catalogued by Craft & Tailored (dealer), Los Angeles (stock number BLVB708DIOR), this is a wristwatch by Bulova, made in United States, dated 1972. The Atlas places it in the Quartz Revolution period (1969 – 1990) of its Wristwatches collection. The record is illustrated with 6 photographs.
Assembled from the source record's structured fields. Dates and attributions are given as the source states them; where a field is missing the Atlas leaves it blank rather than estimating.
Catalogue description
Dealer description — Craft & Tailored
Founded in New York by Czech immigrant, Joseph Bulova, in 1875, Bulova began as a jewelry and clock repair store before moving into the manufacturing of watch components and jeweled movements in the early 1900s. Over time, the brand would come to be known for its unique and funky watches that were made from the '60s into the '80s. Ranging from colorful diving chronographs to eccentric electric watches like the famous Accutron. This piece, however, was a much more demure, elegant offering that also happened to be cosigned and retailed by the French fashion house, Dior. With an of-the-moment 14k gold case that slots somewhere between tank- and tonneau-shaped, flanked by diamonds and surrounding a dark chocolate brown dial, this is an incredibly cool piece that is going to be unlike anything else out there. SPECS Stock # BLVB708DIOR Brand Bulova Style Dress Watch Model B708 Serial N2 Size Men's / Unisex Material 14K Yellow Gold W/ Diamonds Dial Brown "Dior" Millimeters 30 X 34.5 Strap 2pc Handmade Leather Strap CASE & BRACELET The excellent 14k gold case has been very gently polished in the past and shows minimal signs of use while retaining very crisp and symmetrical dimensions throughout. The outer edges of the case are encrusted with diamonds that catch the light remarkably as it moves. It features its original signed crown. The case back retains all of its factory engravings and no notable wear. The watch comes supplied on a 2pc handmade leather strap. DIAL & HANDS The "Dior" cosigned chocolate brown dial offers a gorgeous vintage aesthetic, featuring some warm color hues and handsome elements of age. The dial exhibits some minor tonal marks from age though they are invisible to the naked eye. The gold dauphine hands are in excellent condition, showing almost no signs of age. ACCESSORIES None. The watch is keeping time and functioning perfectly, previous service history is unknown.
Historical context
Quartz Revolution (1969 – 1990)
Seiko's Astron begins mass quartz timekeeping; traditional industries contract sharply.
Quartz and digital watches transformed the market after 1969. Swiss employment collapsed, Japanese and Hong Kong production soared, and the Swatch (1983) helped the Swiss industry recover; mechanical watches survived as luxury goods.
Read the period in the timelineMore wristwatches from this periodEarlier: Modern Mechanical Horology
Atlas type guide
Wristwatches
Bracelet watches were worn by women from the early nineteenth century — Breguet made one for Caroline Murat, Queen of Naples, in 1810–12 — but the wristwatch only became a man's instrument with military use and aviation in the early twentieth century. Between the World Wars it overtook the pocket watch; the 1920s and 1930s brought rectangular Art Deco cases, water-resistant cases and the first automatic winding systems.
After 1945 the wristwatch became a carrier of identity — dress watches, sports and dive watches, chronographs, calendars — produced by Swiss, American, Japanese, German, Soviet and Chinese industries. The quartz revolution after 1969 and the mechanical renaissance since the 1990s, including the rise of independent watchmakers, complete the story.
What to look for
- The reference number (between the lugs or inside the case back) and serial number, the starting point for dating.
- The calibre: its maker and number are often stamped under the dial or on the bridge.
- Originality of dial, hands and crown — refinished ('redial') dials are common.
- Case material marks: 18K/750, 14K/585, stainless steel, gold-filled, plated.
Dating clues
- Wire-lug cases: before c. 1925.
- Water-resistant screw-down cases: from 1926.
- Quartz movements: from 1969; sapphire crystals widespread after c. 1980.
General guidance written by the Atlas editors about this kind of object. It is not a statement about this particular piece; for that, rely on the source record above and on physical examination.
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