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Zenith El-Primero Covergirl Chronograph ref. A3818, 1970s — view 1 of 6
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Wristwatches · Wristwatch

Zenith El-Primero Covergirl Chronograph ref. A3818, 1970s

DocumentedDocumented from a dealer's listing; attribution and date as stated by the dealer.
Maker / attribution
Zenith (maker)
Date
1970s
Country of origin
Switzerland
Object type
Wristwatch
Dimensions
Case 38 mm
Stock no.
W-3545
Credit line
Dealer listing, Bulang & Sons (W-3545)
Catalogue title (original)
Zenith El-Primero Covergirl Chronograph ref. A3818 (English)

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Record summary

Catalogued by Bulang & Sons (dealer), Copenhagen (stock number W-3545), this is a wristwatch by Zenith, made in Switzerland, dated 1970s. The Atlas places it in the Quartz Revolution period (1969 – 1990) of its Wristwatches collection. Recorded dimensions: Case 38 mm. The record is illustrated with 6 photographs.

Assembled from the source record's structured fields. Dates and attributions are given as the source states them; where a field is missing the Atlas leaves it blank rather than estimating.

Catalogue description

Dealer description — Bulang & Sons

Zenith was founded in 1865 in Le Locle, Switzerland, by Georges Favre-Jacot—who was just 22 years old at the time. His vision was revolutionary: he sought to unite all aspects of watchmaking under one roof, creating one of the very first true manufacture-style factories. This integrated approach enabled Zenith to maintain exceptional precision and quality control, forming the foundation of the brand’s enduring reputation. From its earliest days, Zenith focused on precision timekeeping, earning countless observatory chronometry prizes throughout the late 19th and early 20th centuries. Accuracy, durability, and innovation quickly became hallmarks of the brand. In 1969, Zenith made history with the introduction of the El Primero—the world’s first fully integrated automatic chronograph movement. Beating at a high frequency, it remains one of the greatest mechanical chronograph calibers ever made and was even used by other prestigious manufacturers, including Rolex in the Daytona. The Zenith El Primero Chronograph we’re offering here is the legendary “Covergirl,” named for its appearance on the cover of Zenith: Swiss Watch Manufacture Since 1865 by Manfred Rössler. The reference A3818 shares the tonneau-shaped case of the celebrated A384 and A385 but stands apart with its striking sunburst blue dial and exotic chapter ring—an eye-catching combination that truly leaps off the wrist. Powered by the iconic Calibre 3019 El Primero, this example is one of the rarest and most desirable Zenith executions of the 1970s. The dial features a vivid blue soleil finish, a telemeter inner scale, crisp white printed text with oversized serifs, recessed sub-dials, a date window at 5 o’clock, and the signature red paddle-style chronograph hand. This “Covergirl” also retains its original and rare Gay Frères ladder bracelet with ZKM-marked end links, all in fine condition. The watch has been fully serviced by our watchmaker and is running perfectly. Meet Your Next Wrist-Sized Covergirl , get in touch ! Specifications: Zenith reference A3818 “covergirl “ chronograph Steel 38mm case Serial 905dxxx dating to 1970s Blue soleil finished dial Original Gay Frères Ladder bracelet Zenith El Primero automatic movement Fully serviced by our watchmaker

Historical context

Quartz Revolution (1969 – 1990)

Seiko's Astron begins mass quartz timekeeping; traditional industries contract sharply.

Quartz and digital watches transformed the market after 1969. Swiss employment collapsed, Japanese and Hong Kong production soared, and the Swatch (1983) helped the Swiss industry recover; mechanical watches survived as luxury goods.

Read the period in the timelineMore wristwatches from this periodEarlier: Modern Mechanical Horology

Atlas type guide

Chronographs and split-seconds watches

A chronograph is a watch with an additional seconds hand that can be started, stopped and returned to zero independently of the timekeeping. Louis Moinet built an early example in 1816 and Nicolas Rieussec a recording 'chronographe' in 1821; Adolphe Nicole's heart-shaped reset cam (patented 1862) made the modern return-to-zero possible. Split-seconds (rattrapante) chronographs add a second hand that can be stopped for intermediate times; flyback chronographs restart instantly.

Chronographs were essential tools for doctors (pulsometer scales), artillery (telemeter), engineers and sport. In wristwatches, Valjoux, Venus, Lemania and later the automatic chronographs of 1969 (Zenith El Primero, the Chronomatic Calibre 11 group and Seiko 6139) are milestones.

What to look for

  • Push-pieces on the case band or a single button in the crown (monopusher).
  • Subsidiary registers for minutes and hours; tachymeter, telemeter or pulsometer scales.
  • Column wheel versus cam control visible in the movement.
  • Calibre markings of specialist makers (Valjoux, Lemania, Venus, Landeron).

Dating clues

  • Pocket chronographs with heart cam reset: after 1862.
  • Wrist chronographs: from c. 1910; two-button designs from the 1930s.
  • Automatic chronographs: from 1969.

General guidance written by the Atlas editors about this kind of object. It is not a statement about this particular piece; for that, rely on the source record above and on physical examination.

Read next:Flyback chronographChronograph

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