
Wristwatches · Wristwatch
Heuer Carrera 'First Execution', 1970s
- Maker / attribution
- Heuer (maker)
- Date
- 1970s
- Historical period
- Quartz Revolution (1969 – 1990)
- Country of origin
- Switzerland
- Object type
- Wristwatch
- Dimensions
- Case 38 mm
- Stock no.
- 40992324
- Credit line
- Dealer listing, Analog/Shift (40992324)
- Catalogue title (original)
- Heuer Carrera 'First Execution' (English)
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Record summary
Catalogued by Analog/Shift (dealer), New York (stock number 40992324), this is a wristwatch by Heuer, made in Switzerland, dated 1970s. The Atlas places it in the Quartz Revolution period (1969 – 1990) of its Wristwatches collection. Recorded dimensions: Case 38 mm. The record is illustrated with 6 photographs.
Assembled from the source record's structured fields. Dates and attributions are given as the source states them; where a field is missing the Atlas leaves it blank rather than estimating.
Catalogue description
Dealer description — Analog/Shift
Watches and racing are inextricably linked. In many ways, the Heuer Carrera is at the heart of that connection. From its very inception, the Carrera was meant to break the mold set by Heuer’s earlier chronographs. Like the Autavia, the first watch that Jack Heuer had a hand in creating, the Carrera was intended to be a racing watch. But rather than rely on the tried-and-true to create the Carrera, Jack Heuer sought to create something entirely new, drawing inspiration from the work of masters of modern design. As modernist design evolved, so did the Carrera. This Carrera dates to the 1970s — an era when the automatic Calibre 11-derived movements had already supplanted manual-winding technology, but one in which the advent of quartz also created the need for more affordable mechanical watches. It features that era's 38mm stainless steel cushion case with barrel chronograph pushers, a signed crown, and a domed acrylic crystal. The luminous blue-grey dial features an outer white tachymeter scale with black printing, a triple-register chronograph display with white totalizers, applied, faceted hour markers with luminous tritium plots, a luminous 'black line' handset, and a red center-mounted seconds hand. Beautifully balanced within the confines of a 38mm case, the dial design is incredibly legible and features a bit of the '70s funk that we absolutely love. Powered by the manually-wound Valjoux 7736 chronograph movement, this piece is in honest condition and comes fitted to. black leather strap with matching stainless steel pin buckle. Frankly, all you need now is a Ferrari 512S! Whether you’re taking an inside line during an overtake at your local race track or just cruising around town, it’s the perfect companion for a fast-paced lifestyle.
Historical context
Quartz Revolution (1969 – 1990)
Seiko's Astron begins mass quartz timekeeping; traditional industries contract sharply.
Quartz and digital watches transformed the market after 1969. Swiss employment collapsed, Japanese and Hong Kong production soared, and the Swatch (1983) helped the Swiss industry recover; mechanical watches survived as luxury goods.
Read the period in the timelineMore wristwatches from this periodEarlier: Modern Mechanical Horology
Atlas type guide
Wristwatches
Bracelet watches were worn by women from the early nineteenth century — Breguet made one for Caroline Murat, Queen of Naples, in 1810–12 — but the wristwatch only became a man's instrument with military use and aviation in the early twentieth century. Between the World Wars it overtook the pocket watch; the 1920s and 1930s brought rectangular Art Deco cases, water-resistant cases and the first automatic winding systems.
After 1945 the wristwatch became a carrier of identity — dress watches, sports and dive watches, chronographs, calendars — produced by Swiss, American, Japanese, German, Soviet and Chinese industries. The quartz revolution after 1969 and the mechanical renaissance since the 1990s, including the rise of independent watchmakers, complete the story.
What to look for
- The reference number (between the lugs or inside the case back) and serial number, the starting point for dating.
- The calibre: its maker and number are often stamped under the dial or on the bridge.
- Originality of dial, hands and crown — refinished ('redial') dials are common.
- Case material marks: 18K/750, 14K/585, stainless steel, gold-filled, plated.
Dating clues
- Wire-lug cases: before c. 1925.
- Water-resistant screw-down cases: from 1926.
- Quartz movements: from 1969; sapphire crystals widespread after c. 1980.
General guidance written by the Atlas editors about this kind of object. It is not a statement about this particular piece; for that, rely on the source record above and on physical examination.
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