
Manufacturer
Heuer / TAG Heuer
Also recorded as: Ed. Heuer & Co. · TAG Heuer · Eduard Heuer
Chronograph and timing specialist; co-developer of the first automatic chronograph calibres (1969).
Edouard Heuer opened a workshop in Saint-Imier in 1860 and patented an oscillating pinion for chronographs in 1887. The firm specialised in stopwatches, dashboard timers and chronographs; its Mikrograph (1916) measured to 1/100 second.
In 1969 Heuer, with Breitling, Hamilton-Büren and Dubois-Dépraz, introduced the Calibre 11 automatic chronograph in the Monaco, Autavia and Carrera. Techniques d'Avant Garde acquired the company in 1985, creating TAG Heuer.
- Country
- Switzerland
- City / centre
- Saint-Imier; later Biel and La Chaux-de-Fonds
- Founded
- 1860
- Status
- Active (LVMH since 1999)
- Key people
- Edouard Heuer (1840–1892); Jack Heuer
Innovations & specialities
- Oscillating pinion (1887 patent)
- Mikrograph 1/100-second stopwatch (1916)
- Calibre 11 Chronomatic (1969)
Works by Heuer / TAG Heuer in the catalogue
Open in the catalogue →Wristwatches · circa 2000
TAG Heuer wristwatch, ref. cv2014-2, circa 2000
Antiquorum auction archive, Geneva
Wristwatches · 2000
Wristwatch by Eduard Heuer, Switzerland, 2000
German Clock Museum
Wristwatches · circa 2010s
TAG Heuer Monaco, ref. CS2111, circa 2010s
Antiquorum auction archive, Geneva
Wristwatches · circa 2014
TAG Heuer Carrera 1860, ref. CV2013.BA0794, circa 2014
Antiquorum auction archive, Geneva
Wristwatches · Sold in March 2018
TAG Heuer Carrera, ref. CAR201V, Sold in March 2018
Antiquorum auction archive, Geneva
Linked through the Atlas maker authority list, which reconciles the spellings used by different institutions. Attributions are as stated by each holding institution or auction house.








