Heuer / TAG Heuer — TAG Heuer wristwatch, ref. cv2014-2, circa 2000
TAG Heuer wristwatch, ref. cv2014-2, circa 2000 — Antiquorum auction archive, Geneva · © Antiquorum Genève SA — permission required · source

Manufacturer

Heuer / TAG Heuer

Also recorded as: Ed. Heuer & Co. · TAG Heuer · Eduard Heuer

Chronograph and timing specialist; co-developer of the first automatic chronograph calibres (1969).

Edouard Heuer opened a workshop in Saint-Imier in 1860 and patented an oscillating pinion for chronographs in 1887. The firm specialised in stopwatches, dashboard timers and chronographs; its Mikrograph (1916) measured to 1/100 second.

In 1969 Heuer, with Breitling, Hamilton-Büren and Dubois-Dépraz, introduced the Calibre 11 automatic chronograph in the Monaco, Autavia and Carrera. Techniques d'Avant Garde acquired the company in 1985, creating TAG Heuer.

Country
Switzerland
City / centre
Saint-Imier; later Biel and La Chaux-de-Fonds
Founded
1860
Status
Active (LVMH since 1999)
Key people
Edouard Heuer (1840–1892); Jack Heuer

Innovations & specialities

  • Oscillating pinion (1887 patent)
  • Mikrograph 1/100-second stopwatch (1916)
  • Calibre 11 Chronomatic (1969)

Works by Heuer / TAG Heuer in the catalogue

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Linked through the Atlas maker authority list, which reconciles the spellings used by different institutions. Attributions are as stated by each holding institution or auction house.

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