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Wrist-watch Clear plastic presentation box with instruction leaflet — view 1 of 2
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Wristwatches · Wrist-watch

Wrist-watch Clear plastic presentation box with instruction leaflet

DocumentedDocumented from the holding institution's catalogue record.
Maker / attribution
Swatch (Made by)
Date
2012 (year of issue)
Country of origin
Switzerland
Place
Switzerland
Object type
Wrist-watch
Materials / technique
plastic
Dimensions
Diameter: 30 millimetres (dial) Length: 250 millimetres (box) Length: 230 millimetres (strap) Thickness: 10 millimetres (case)
Holding institution
British Museum
Accession / object no.
2019,8023.1
Credit line
British Museum, London
Catalogue title (original)
Wrist-watch Clear plastic presentation box with instruction leaflet (English)

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Record summary

Held and catalogued by British Museum (object number 2019,8023.1), this is a wrist-watch by Swatch, made in Switzerland, dated 2012 (year of issue). The Atlas places it in the Contemporary Horology period (2010 – Present) of its Wristwatches collection. Materials and techniques recorded by the source: plastic. Recorded dimensions: Diameter: 30 millimetres (dial) Length: 250 millimetres (box) Length: 230 millimetres (strap) Thickness: 10 millimetres (case). The record is illustrated with 2 photographs.

Assembled from the source record's structured fields. Dates and attributions are given as the source states them; where a field is missing the Atlas leaves it blank rather than estimating.

Catalogue description

Description — British Museum

Wrist-watch Clear plastic presentation box with instruction leaflet. Red plastic case with a screw-on battery compartment cover. Red plastic wrist strap. Dial with red background, purple '2012' olympics logo at 3 o'clock position. Purple hour and minute hand, steel seconds hand.

Curator's comments — British Museum

These red '2012 Olympics' issue watches were given to volunteers and staff working at the London Olympics in 2012.

Inscriptions & marks

inscription; dial; SWATCH; SWISS; inscription; case back; IP03; PATENTED WATERRESISTANT; ETA; SWISS MADE; BATTERY; 11,60 x 3,10; 1,55v; inscription; dial; 20; 12; London; 2012 Olympics logo; inscription; strap; Games Maker

Provenance

Donated by:, Clare Tomlinson

Historical context

Contemporary Horology (2010 – Present)

Silicon components, connected watches, optical-lattice research clocks and a thriving independent scene.

Smartwatches became the world's best-selling watches, while mechanical watchmaking focuses on craft, innovation (silicon components, new escapements) and independent makers.

Read the period in the timelineMore wristwatches from this periodEarlier: Mechanical Renaissance

Atlas type guide

Wristwatches

Bracelet watches were worn by women from the early nineteenth century — Breguet made one for Caroline Murat, Queen of Naples, in 1810–12 — but the wristwatch only became a man's instrument with military use and aviation in the early twentieth century. Between the World Wars it overtook the pocket watch; the 1920s and 1930s brought rectangular Art Deco cases, water-resistant cases and the first automatic winding systems.

After 1945 the wristwatch became a carrier of identity — dress watches, sports and dive watches, chronographs, calendars — produced by Swiss, American, Japanese, German, Soviet and Chinese industries. The quartz revolution after 1969 and the mechanical renaissance since the 1990s, including the rise of independent watchmakers, complete the story.

What to look for

  • The reference number (between the lugs or inside the case back) and serial number, the starting point for dating.
  • The calibre: its maker and number are often stamped under the dial or on the bridge.
  • Originality of dial, hands and crown — refinished ('redial') dials are common.
  • Case material marks: 18K/750, 14K/585, stainless steel, gold-filled, plated.

Dating clues

  • Wire-lug cases: before c. 1925.
  • Water-resistant screw-down cases: from 1926.
  • Quartz movements: from 1969; sapphire crystals widespread after c. 1980.

General guidance written by the Atlas editors about this kind of object. It is not a statement about this particular piece; for that, rely on the source record above and on physical examination.

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