
Wristwatches · Wristwatch
Longines wristwatch, ref. 6758, Cocktail Watch, circa 1970s
- Maker / attribution
- Longines (brand / maker)
- Date
- c. 1970s
- Historical period
- Quartz Revolution (1969 – 1990)
- Country of origin
- Switzerland
- Object type
- Wristwatch
- Materials / technique
- 18k yellow gold
- Dimensions
- length 25mm. (including lugs) mm; width 16 mm
- Auction house
- Antiquorum auction archive, Geneva
- Lot
- Lot 382-12
- Credit line
- Auction lot record: LOT 12, Hong Kong November 30, 2025
- Catalogue title (original)
- LONGINES, REF. 6758 167, COCKTAIL WATCH, 18K YELLOW GOLD (English)
View the source record (auction lot) ↗ (opens another website in a new tab)Suggest a correction
Record summary
Catalogued by Antiquorum auction archive, Geneva (lot Lot 382-12), this is a wristwatch by Longines, made in Switzerland, dated c. 1970s. The Atlas places it in the Quartz Revolution period (1969 – 1990) of its Wristwatches collection. Materials and techniques recorded by the source: 18k yellow gold. Recorded dimensions: length 25mm. (including lugs) mm; width 16 mm. The record is illustrated with 3 photographs.
Assembled from the source record's structured fields. Dates and attributions are given as the source states them; where a field is missing the Atlas leaves it blank rather than estimating.
Catalogue description
Antiquorum catalogue description
A fine, 18K yellow gold, quartz wristwatch with diamonds-set bezel and lugs. 18K yellow gold bracelets.
Lot specifications (Antiquorum)
Model: Cocktail Watch; Reference: 6758 167; Case No.: 25907288; Bracelet: 18K yellow gold bracelets with approx. total length 165mm.; Caliber: ETA 201.001; Length: 25mm. (including lugs); Width: 16mm; Weight: 35gr. (approx.); Signature: dial, case and movement; Accessories: Longines fitted box
Inscriptions & marks
dial, case and movement
Historical context
Quartz Revolution (1969 – 1990)
Seiko's Astron begins mass quartz timekeeping; traditional industries contract sharply.
Quartz and digital watches transformed the market after 1969. Swiss employment collapsed, Japanese and Hong Kong production soared, and the Swatch (1983) helped the Swiss industry recover; mechanical watches survived as luxury goods.
Read the period in the timelineMore wristwatches from this periodEarlier: Modern Mechanical Horology
Atlas type guide
Wristwatches
Bracelet watches were worn by women from the early nineteenth century — Breguet made one for Caroline Murat, Queen of Naples, in 1810–12 — but the wristwatch only became a man's instrument with military use and aviation in the early twentieth century. Between the World Wars it overtook the pocket watch; the 1920s and 1930s brought rectangular Art Deco cases, water-resistant cases and the first automatic winding systems.
After 1945 the wristwatch became a carrier of identity — dress watches, sports and dive watches, chronographs, calendars — produced by Swiss, American, Japanese, German, Soviet and Chinese industries. The quartz revolution after 1969 and the mechanical renaissance since the 1990s, including the rise of independent watchmakers, complete the story.
What to look for
- The reference number (between the lugs or inside the case back) and serial number, the starting point for dating.
- The calibre: its maker and number are often stamped under the dial or on the bridge.
- Originality of dial, hands and crown — refinished ('redial') dials are common.
- Case material marks: 18K/750, 14K/585, stainless steel, gold-filled, plated.
Dating clues
- Wire-lug cases: before c. 1925.
- Water-resistant screw-down cases: from 1926.
- Quartz movements: from 1969; sapphire crystals widespread after c. 1980.
General guidance written by the Atlas editors about this kind of object. It is not a statement about this particular piece; for that, rely on the source record above and on physical examination.
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