Heuer Quartz LCD, ref. 941.287, Integral Bracelet, circa 1970s

Dealer description — Vintage Watch Specialist

A bold 1970s Heuer digital watch with integrated bracelet and distinctive retro quartz design Founded in 1860 by Edouard Heuer in St-Imier, Heuer built its reputation on precision timekeeping and innovation in chronographs. The brand patented key developments such as the oscillating pinion and became a leader in timing for motorsport and sporting events. By the mid-20th century, Heuer was producing both mechanical and early electronic watches, embracing new technology while maintaining its focus on accuracy, functionality and bold, modern design. What's on Offer A striking example of Heuer’s transition into the quartz era, this 1970s digital watch captures the bold, forward-thinking design language of the time. Moving away from traditional dials, the clean digital display is framed by a deep blue striped surround, giving the watch a distinctly modern, almost futuristic feel. The rectangular stainless steel case flows seamlessly into an integrated bracelet, a hallmark of 1970s design, creating a cohesive and sculptural presence on the wrist. Pushers at the case sides allow for easy operation, reinforcing its practical, tool-like nature. The condition remains strong, with light signs of wear consistent with age, while the display remains clear and legible—exactly what you want from a piece like this. Powered by a reliable quartz movement, it reflects a pivotal moment in watchmaking history when brands like Heuer embraced new technology with confidence and style. A distinctive and increasingly collectible piece from Heuer’s pre-TAG era—bold, unconventional and unmistakably 1970s.