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Heuer Camaro 30 Dato (Ref. 7843 N) Chocolate Brown Dial, 1971 — view 1 of 6
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Wristwatches · Wristwatch

Heuer Camaro 30 Dato (Ref. 7843 N) Chocolate Brown Dial, 1971

DocumentedDocumented from a dealer's listing; attribution and date as stated by the dealer.
Maker / attribution
Heuer (maker)
Date
1971
Country of origin
Switzerland
Object type
Wristwatch
Stock no.
HUR7843N
Credit line
Dealer listing, Craft & Tailored (HUR7843N)
Catalogue title (original)
1971 Heuer Camaro 30 Dato (Ref. 7843 N) Chocolate Brown Dial (English)

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Record summary

Catalogued by Craft & Tailored (dealer), Los Angeles (stock number HUR7843N), this is a wristwatch by Heuer, made in Switzerland, dated 1971. The Atlas places it in the Quartz Revolution period (1969 – 1990) of its Wristwatches collection. The record is illustrated with 6 photographs.

Assembled from the source record's structured fields. Dates and attributions are given as the source states them; where a field is missing the Atlas leaves it blank rather than estimating.

Catalogue description

Dealer description — Craft & Tailored

The Camaro chronograph was introduced in 1968 as a push to strengthen the market presence of Heuer in the United States. Jack Heuer combined the surge of influence from American muscle cars with the racing and sporting pedigree of Heuer to create the Camaro, which is directly named after the super influential muscle car and at-the-time pit car of the Indy 500 race. The lifespan of the Camaro was short, only 4 years to be exact because Heuer decided not to evolve the model alongside the Carrera and Autavia which received automatic chronograph movements after the invention of the Cal. 11 movement in 1969. Despite the short production window, a lot was accomplished in the 4 years of the Camaro with a wealth of variations created, including the Camaro 12, Camaro 30, Camaro 45, and Camaro 30 Dato, as well as 18K yellow gold and gold-plated models as well. The elusive nature of the Heuer Camaro has always made it an under-the-radar model amongst the classic Heuer chronographs, however, the unique cushion-shaped case and attractive dial configuration set the Camaro apart as a super wearable and charming chronograph from the golden era of Heuer. Stock # HUR7843N Brand Heuer Style Camaro 30 Dato Model 7843 N Serial 14XXXX Size Men's Material Stainless Steel Dial Chocolate Brown Millimeters 37 Strap 2pc Handmade Leather Strap CASE & BRACELET The handsome cushion-shaped and heavily beveled case is very well-preserved, showing crisp angles and strong finishing throughout with honest wear present. The fluted pushers and Heuer-signed crown are original to the case. The screw-down case back is also in excellent condition and shows signs of being gently polished in the past. The watch comes supplied on a 2pc handmade leather strap. DIAL & HANDS The exceptional statin slate dial has achieved a deep chocolate color throughout that amplifies the vintage beauty of the watch. The dial itself is virtually flawless and exhibits no damage. The tritium lume plots have developed a vibrant golden yellow patina and show no degradation when inspected under UV light. The original tritium hands retain their black enamel and the tritium lume has aged a few shades lighter than the dial, under UV light inspection the minute hand features some minor cracking in the lume and remains stable, while the hour hand is fully intact. ACCESSORIES None. The watch is keeping time, but the service history is unknown. A movement service can be provided upon request.

Historical context

Quartz Revolution (1969 – 1990)

Seiko's Astron begins mass quartz timekeeping; traditional industries contract sharply.

Quartz and digital watches transformed the market after 1969. Swiss employment collapsed, Japanese and Hong Kong production soared, and the Swatch (1983) helped the Swiss industry recover; mechanical watches survived as luxury goods.

Read the period in the timelineMore wristwatches from this periodEarlier: Modern Mechanical Horology

Atlas type guide

Wristwatches

Bracelet watches were worn by women from the early nineteenth century — Breguet made one for Caroline Murat, Queen of Naples, in 1810–12 — but the wristwatch only became a man's instrument with military use and aviation in the early twentieth century. Between the World Wars it overtook the pocket watch; the 1920s and 1930s brought rectangular Art Deco cases, water-resistant cases and the first automatic winding systems.

After 1945 the wristwatch became a carrier of identity — dress watches, sports and dive watches, chronographs, calendars — produced by Swiss, American, Japanese, German, Soviet and Chinese industries. The quartz revolution after 1969 and the mechanical renaissance since the 1990s, including the rise of independent watchmakers, complete the story.

What to look for

  • The reference number (between the lugs or inside the case back) and serial number, the starting point for dating.
  • The calibre: its maker and number are often stamped under the dial or on the bridge.
  • Originality of dial, hands and crown — refinished ('redial') dials are common.
  • Case material marks: 18K/750, 14K/585, stainless steel, gold-filled, plated.

Dating clues

  • Wire-lug cases: before c. 1925.
  • Water-resistant screw-down cases: from 1926.
  • Quartz movements: from 1969; sapphire crystals widespread after c. 1980.

General guidance written by the Atlas editors about this kind of object. It is not a statement about this particular piece; for that, rely on the source record above and on physical examination.

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