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Heuer Autavia ref. 73663, 'Jo Siffert Colors' — view 1 of 6
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Heuer Autavia ref. 73663, 'Jo Siffert Colors'

DocumentedDocumented from a dealer's listing; attribution and date as stated by the dealer.
Maker / attribution
Heuer (maker)
Date
c. 1972
Country of origin
Switzerland
Object type
Wristwatch
Stock no.
OC2847
Credit line
Dealer listing, Oliver & Clarke (OC2847)
Catalogue title (original)
Heuer Autavia Ref. 73663 - 'Jo Siffert Colors' (English)

View the source record (dealer listing) ↗ (opens another website in a new tab)Suggest a correction

Record summary

Catalogued by Oliver & Clarke (dealer), United Kingdom (stock number OC2847), this is a wristwatch by Heuer, made in Switzerland, dated c. 1972. The Atlas places it in the Quartz Revolution period (1969 – 1990) of its Wristwatches collection. The record is illustrated with 6 photographs.

Assembled from the source record's structured fields. Dates and attributions are given as the source states them; where a field is missing the Atlas leaves it blank rather than estimating.

Catalogue description

Dealer description — Oliver & Clarke

While the Carrera gets all the attention, the Heuer Autavia is actually the ‘OG’ Heuer. A combination of ‘Automotive’ and ‘Aviation’ - the Autavia line originally started as dash mounted rally timers made for motorsport and aviation applications. It was not until the early 1960s that first Autavia wrist chronographs came around. The first generation Autvaia, the Reference 2446, utilized screw-back cases and the venerable Valjoux 72 manual-winding movements, while the second generation case with used a snap-back case or ‘Compressor’ Case - hence the model shift to 2446C. The piece that we have here, a Ref. 73663 is a ‘cushion case’ Autavia based off of the Ref. 1163 released about a year earlier with the famed automatic-winding Calibre 11 movement. When you think of an Autavia, theres a good chance that this basic form is what comes to mind. This particular example dates to circa 1972 and with its white 'panda' dial with contrasting black subsidiary registers, it is perhaps the most sought-after and desirable within both the the 1163 and 73663 range. It comes to us in truly fantastic overall condition, with an immaculate dial, the correct 'fluted' pushers, correct signed crown, and rotating bezel with a black aluminum timing insert. The case shows signs of having been very, very lightly previously polished, retaining correct factory-spec finishing throughout and showing only light wear. Inside, dial is beautifully preserved — seemingly flawless, in fact, with a clean surface and evenly patinated Tritium plots. The handset matches beautifully. Visually similar to the more talked about and historically collectible Calibre 11 models, the Ref. 73663 in many ways is a more pure chronograph, with its manual-winding movement, three register design with no date, and the crown and pushers on the same side of the case.

Historical context

Quartz Revolution (1969 – 1990)

Seiko's Astron begins mass quartz timekeeping; traditional industries contract sharply.

Quartz and digital watches transformed the market after 1969. Swiss employment collapsed, Japanese and Hong Kong production soared, and the Swatch (1983) helped the Swiss industry recover; mechanical watches survived as luxury goods.

Read the period in the timelineMore wristwatches from this periodEarlier: Modern Mechanical Horology

Atlas type guide

Wristwatches

Bracelet watches were worn by women from the early nineteenth century — Breguet made one for Caroline Murat, Queen of Naples, in 1810–12 — but the wristwatch only became a man's instrument with military use and aviation in the early twentieth century. Between the World Wars it overtook the pocket watch; the 1920s and 1930s brought rectangular Art Deco cases, water-resistant cases and the first automatic winding systems.

After 1945 the wristwatch became a carrier of identity — dress watches, sports and dive watches, chronographs, calendars — produced by Swiss, American, Japanese, German, Soviet and Chinese industries. The quartz revolution after 1969 and the mechanical renaissance since the 1990s, including the rise of independent watchmakers, complete the story.

What to look for

  • The reference number (between the lugs or inside the case back) and serial number, the starting point for dating.
  • The calibre: its maker and number are often stamped under the dial or on the bridge.
  • Originality of dial, hands and crown — refinished ('redial') dials are common.
  • Case material marks: 18K/750, 14K/585, stainless steel, gold-filled, plated.

Dating clues

  • Wire-lug cases: before c. 1925.
  • Water-resistant screw-down cases: from 1926.
  • Quartz movements: from 1969; sapphire crystals widespread after c. 1980.

General guidance written by the Atlas editors about this kind of object. It is not a statement about this particular piece; for that, rely on the source record above and on physical examination.

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