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Heuer Autavia (Ref. 73663) "Jo Siffert Colors", 1972 — view 1 of 6
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Wristwatches · Wristwatch

Heuer Autavia (Ref. 73663) "Jo Siffert Colors", 1972

DocumentedDocumented from a dealer's listing; attribution and date as stated by the dealer.
Maker / attribution
Heuer (maker)
Date
1972
Country of origin
Switzerland
Object type
Wristwatch
Dimensions
Case 41 mm
Stock no.
HURAUT73663
Credit line
Dealer listing, Craft & Tailored (HURAUT73663)
Catalogue title (original)
1972 Heuer Autavia (Ref. 73663) "Jo Siffert Colors" (English)

View the source record (dealer listing) ↗ (opens another website in a new tab)Suggest a correction

Record summary

Catalogued by Craft & Tailored (dealer), Los Angeles (stock number HURAUT73663), this is a wristwatch by Heuer, made in Switzerland, dated 1972. The Atlas places it in the Quartz Revolution period (1969 – 1990) of its Wristwatches collection. Recorded dimensions: Case 41 mm. The record is illustrated with 6 photographs.

Assembled from the source record's structured fields. Dates and attributions are given as the source states them; where a field is missing the Atlas leaves it blank rather than estimating.

Catalogue description

Dealer description — Craft & Tailored

The Heuer Autavia came into production in 1933 as a dashboard timer for automotive racing and flying, where the Autavia name is derived, Auto and Aviation. The Autavia then later introduced in 1962 (The same year Jo Siffert entered Formula One) as the wristwatch we know today, and soon became the flagship for the entire Brand. Jo Siffert wore an Autavia 1163, which featured an automatic movement with a date function, a white dial with black registers, and blue accents. Approximately 1 year after Jo's tragic accident during the World Championship Victory Race of 1971, Heuer introduced a new line of manually wound chronographs including the ref. 73663. These manually wound chronos continued in the steps of their older siblings with the cushion style case that was originally introduced to house the Cal. 11 movement, but were redesigned for the Valjoux 7736 movement and to also feature the crown on the same side as the pushbuttons, which operate the chronograph function. Although the ref. 73663 isn't technically the Jo Siffert Autavia, it shares the same color scheme and is actually considerably rare. During its era of production, Heuer produced only a very small number of manually wound chronos, this is partially in part to them offering these watches as a "more affordable" timepiece compared to their world-renowned automatic chronographs but also to meet the specifications for military application, as an even smaller number of these watches were military issued. While both sharing the gorgeous dial presentation of a Jo Siffert Autavia and being one of the lowest production timepieces offered by Heuer, the ref. 73663 is one of the most wearable and sought after chronographs ever produced by Heuer. Stock # HURAUT73663 Brand Heuer Style Autavia Model 73663 Serial 20XXXX Size Mens Material Stainless Dial White Millimeters 41mm Strap CASE & BRACELET The case remains in excellent condition showing light signs of an early polish on the sides of the case, and retaining its original factory finihsing on the top of the case. The original tachymeter bezel remains in stunning original condition, showing no wear from use or fading. The case retains its original crown and pushers. The watch will come supplied on a 2pc black rally strap. DIAL & HANDS The immaculate white dial is absolutely stunning, showing no flaws or dial wear. The original tritium lume plots have taken on a charming creamy yellow patina and exhibit no degradation under U.V. light inspection. The original tritium hands with black enamel inlay remain in excellent condition and show no lume degradation under U.V. light inspection. ACCESSORIES None. The watch is running at spec, previous service history is unknown.

Historical context

Quartz Revolution (1969 – 1990)

Seiko's Astron begins mass quartz timekeeping; traditional industries contract sharply.

Quartz and digital watches transformed the market after 1969. Swiss employment collapsed, Japanese and Hong Kong production soared, and the Swatch (1983) helped the Swiss industry recover; mechanical watches survived as luxury goods.

Read the period in the timelineMore wristwatches from this periodEarlier: Modern Mechanical Horology

Atlas type guide

Wristwatches

Bracelet watches were worn by women from the early nineteenth century — Breguet made one for Caroline Murat, Queen of Naples, in 1810–12 — but the wristwatch only became a man's instrument with military use and aviation in the early twentieth century. Between the World Wars it overtook the pocket watch; the 1920s and 1930s brought rectangular Art Deco cases, water-resistant cases and the first automatic winding systems.

After 1945 the wristwatch became a carrier of identity — dress watches, sports and dive watches, chronographs, calendars — produced by Swiss, American, Japanese, German, Soviet and Chinese industries. The quartz revolution after 1969 and the mechanical renaissance since the 1990s, including the rise of independent watchmakers, complete the story.

What to look for

  • The reference number (between the lugs or inside the case back) and serial number, the starting point for dating.
  • The calibre: its maker and number are often stamped under the dial or on the bridge.
  • Originality of dial, hands and crown — refinished ('redial') dials are common.
  • Case material marks: 18K/750, 14K/585, stainless steel, gold-filled, plated.

Dating clues

  • Wire-lug cases: before c. 1925.
  • Water-resistant screw-down cases: from 1926.
  • Quartz movements: from 1969; sapphire crystals widespread after c. 1980.

General guidance written by the Atlas editors about this kind of object. It is not a statement about this particular piece; for that, rely on the source record above and on physical examination.

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