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Zenith Birch & Gaydon London, Land and Water, Silver Cased Trench Watch, Zenith Movement, circa 1918 — view 1 of 6
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Wristwatches · Wristwatch

Zenith Birch & Gaydon London, Land and Water, Silver Cased Trench Watch, Zenith Movement, circa 1918

DocumentedDocumented from a dealer's listing; attribution and date as stated by the dealer.
Maker / attribution
Zenith (maker)
Date
c. 1918
Country of origin
Switzerland
Object type
Wristwatch
Materials / technique
silver
Stock no.
vws4174
Credit line
Dealer listing, Vintage Watch Specialist (vws4174)
Catalogue title (original)
Zenith - Birch & Gaydon London - Land and Water - Silver Cased Trench Watch - Zenith Movement - c.1918 (English)

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Record summary

Catalogued by Vintage Watch Specialist (dealer), United Kingdom (stock number vws4174), this is a wristwatch by Zenith, made in Switzerland, dated c. 1918. The Atlas places it in the Golden Age of Mechanical Watchmaking period (1900 – 1945) of its Wristwatches collection. Materials and techniques recorded by the source: silver. The record is illustrated with 6 photographs.

Assembled from the source record's structured fields. Dates and attributions are given as the source states them; where a field is missing the Atlas leaves it blank rather than estimating.

Catalogue description

Dealer description — Vintage Watch Specialist

A rare c.1918 Silver Cased, Birch & Gaydon “Land & Water” trench watch with Zenith movement and exceptional dial Birch & Gaydon of London were respected retailers and jewellers active in the late 19th and early 20th centuries, operating during a period when British firms often partnered with Swiss manufacturers. Based in London, they supplied high-quality timepieces under their own name, combining reliable Swiss movements with cases tailored for the UK market. Today, Birch & Gaydon watches are appreciated for their understated craftsmanship and their connection to London’s historic watch and jewellery trade. What's on Offer This 1918 Zenith-Birch & Gaydon London trench watch is a superb example of early wristwatch design, dating to the closing stages of WWI. Signed “Land & Water” on the dial, it reflects the period’s focus on versatility and durability, suited to both field and everyday use. The white dial is particularly striking, featuring bold luminous Arabic numerals and the distinctive red 12, a hallmark of many trench watches from the era. The blued hands and subsidiary seconds complete a layout that is both highly legible and full of character. The original lume remains and has aged to a beautiful buttery colour. The case is presented in excellent condition for its age, with crisp detailing and a strong overall presence. Paired with a black leather bund strap, it captures the military-inspired aesthetic while remaining comfortable on the wrist - look at that glorious onion crown! Inside, a Zenith movement provides a reassuring level of quality and precision, adding further appeal for collectors. A rare and historically rich piece.

Historical context

Golden Age of Mechanical Watchmaking (1900 – 1945)

The wristwatch displaces the pocket watch; waterproof cases, self-winding and grand complications.

The wristwatch overtook the pocket watch. Military use in the First World War, aviation, water-resistant cases (1926), automatic winding (1923–31), rectangular Art Deco designs and early chronographs and calendars defined the period.

Read the period in the timelineMore wristwatches from this periodEarlier: Industrial Revolution

Atlas type guide

Military, pilot and travel watches

The wristwatch owes much of its adoption by men to warfare and aviation. Wristlets — small pocket watches soldered with lugs and worn on a strap — were used in colonial campaigns and became standard equipment in the First World War, with protective grilles over the crystal ('shrapnel guards'). Louis Cartier's Santos (1904), designed for the aviator Alberto Santos-Dumont, is often cited as an early purpose-made pilot's watch.

In the Second World War governments specified watches in detail: the German B-Uhr observation watches, the American A-11, and the British 'W.W.W.' (the 'Dirty Dozen' set of 1945). After the war, jet travel brought GMT and world-time watches, which show two or more time zones at once — Louis Cottier's world-time mechanism and the Rolex GMT-Master (1955) are examples.

What to look for

  • Military markings on the case back: broad arrow, issue numbers, 'W.W.W.', 'A.T.P.'
  • High-legibility black dials with luminous Arabic numerals; oversized crowns for gloved hands.
  • 24-hour hands and rotating 24-hour bezels or city rings on GMT/world-time watches.
  • Wire lugs on early wristlets converted from pocket watches.

Dating clues

  • Wire-lug wristlets: c. 1900–1925.
  • Military specifications of the Second World War: 1939–1945.
  • GMT and world-time wristwatches: mainly after 1950.

General guidance written by the Atlas editors about this kind of object. It is not a statement about this particular piece; for that, rely on the source record above and on physical examination.

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