
Wristwatches · Wristwatch
Vintage Rolex Day-Date President 36mm 1803 18K Gold Watch, c. 1974
- Maker / attribution
- Rolex (maker)
- Date
- c. 1974
- Historical period
- Quartz Revolution (1969 – 1990)
- Country of origin
- Switzerland
- Object type
- Wristwatch
- Materials / technique
- 18k gold, gold, yellow gold
- Auction house
- LiveAuctioneers auction archive
- Lot
- Item 230923675
- Credit line
- Auction lot record: lot 131, Estate Selections: April Event, Auction Wallstreet (2026), via LiveAuctioneers
- Catalogue title (original)
- Vintage Rolex Day-Date President 36mm 1803 18K Gold Watch (English)
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Record summary
Catalogued by LiveAuctioneers auction archive (lot Item 230923675), this is a wristwatch by Rolex, made in Switzerland, dated c. 1974. The Atlas places it in the Quartz Revolution period (1969 – 1990) of its Wristwatches collection. Materials and techniques recorded by the source: 18k gold, gold, yellow gold. The record is illustrated with 4 photographs.
Assembled from the source record's structured fields. Dates and attributions are given as the source states them; where a field is missing the Atlas leaves it blank rather than estimating.
Catalogue description
Lot description — Auction Wallstreet
Brand: Rolex Day-Date, Ref. 1803 Year: Circa 1974 Serial number : 3704XXX Case: Solid 18K Yellow Gold, Weight: 63.80 grams Dimensions Case: 36 mm Movement: Rolex officially certified chronometer, self-winding automatic movement Dial: Champagne ?Swiss” dial with applied yellow gold stick hour markers Bezel: Fluted bezel in solid 18K yellow gold Crystal: Aftermarket acrylic crystal Band: Brown aftermarket leather strap (not Rolex), fits up to approx. 8" wrist Description: A classic Rolex Day-Date Ref. 1803 rendered in solid 18K yellow gold, featuring the iconic champagne dial and fluted bezel. The watch embodies the timeless elegance of Rolex?s flagship model, originally introduced as the ?President?s Watch.” With its clean dial configuration and warm gold tones, it remains a highly recognizable and desirable vintage timepiece suitable for both collectors and daily wear.
Historical context
Quartz Revolution (1969 – 1990)
Seiko's Astron begins mass quartz timekeeping; traditional industries contract sharply.
Quartz and digital watches transformed the market after 1969. Swiss employment collapsed, Japanese and Hong Kong production soared, and the Swatch (1983) helped the Swiss industry recover; mechanical watches survived as luxury goods.
Read the period in the timelineMore wristwatches from this periodEarlier: Modern Mechanical Horology
Atlas type guide
Calendar, moon-phase and perpetual calendar watches
Calendar complications range from a simple date to the perpetual calendar, which automatically allows for months of different lengths and leap years until 2100. Pocket watches with perpetual calendars were made in the eighteenth and nineteenth centuries; Patek Philippe made the first perpetual calendar wristwatch in 1925, and series production followed in 1941. The annual calendar (Patek Philippe, 1996) needs correction only once a year.
Moon-phase displays use a disc with two moons and 59 teeth advanced daily, approximating the 29.5-day lunation; more precise trains reduce the error to one day in over a century.
What to look for
- Apertures or subsidiary dials for day, date, month and leap year.
- Moon disc under a 'bosom' shaped aperture.
- Recessed correctors on the case band for setting the calendar.
Dating clues
- Triple-date wristwatches: popular c. 1940–1955.
- Perpetual calendar wristwatches: from 1925 (unique) and 1941 (series).
General guidance written by the Atlas editors about this kind of object. It is not a statement about this particular piece; for that, rely on the source record above and on physical examination.
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