
Wristwatches · Wristwatch
Tudor Geneva watch, 1970s. In 9K gold
- Maker / attribution
- TUDOR (maker)
- Date
- 1970s
- Historical period
- Quartz Revolution (1969 – 1990)
- Country of origin
- Switzerland
- Object type
- Wristwatch
- Materials / technique
- silver, gold
- Auction house
- Invaluable auction listings
- Lot
- Lot EFE8C268EE
- Credit line
- Auction lot record: lot 32, 30th November - Fine Watches & Fountain Pens, Setdart Auction House (2026), via Invaluable
- Catalogue title (original)
- TUDOR Geneva watch, 1970s. In 9K gold. (English)
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Record summary
Catalogued by Invaluable auction listings (lot Lot EFE8C268EE), this is a wristwatch by TUDOR, made in Switzerland, dated 1970s. The Atlas places it in the Quartz Revolution period (1969 – 1990) of its Wristwatches collection. Materials and techniques recorded by the source: silver, gold. The record is illustrated with 4 photographs.
Assembled from the source record's structured fields. Dates and attributions are given as the source states them; where a field is missing the Atlas leaves it blank rather than estimating.
Catalogue description
Lot description — Setdart Auction House
TUDOR Geneve watch, 1970s. Slim, round 9k gold case with a brushed middle section. Rounded, screw-down 9k gold case back with a polished finish, bearing partial traces of the brand’s original seal label. Silver-toned dial signed “Tudor/Genève” with a sunburst finish. Gold baton applied hour markers with black baton hands and a central seconds hand with a blue blued finish. No date. Gold-plated crown bearing the Tudor logo. Flat mineral crystal. Fine-mesh Milanese bracelet fully integrated into the 9k gold case with a folding clasp bearing the Tudor logo. Hand-wound movement based on the ETA 2750, customized for Tudor. It works. Measurements: 33 x 33 mm (excluding the crown). Total length of the watch/bracelet: 20 cm. In the watch descriptions, when it states “it works,” it means the watch is functioning. Since collector’s watches typically have delicate and complex mechanisms, the buyer is responsible for any general servicing, inspection, battery replacement, adjustment, or repair that may be necessary.
Historical context
Quartz Revolution (1969 – 1990)
Seiko's Astron begins mass quartz timekeeping; traditional industries contract sharply.
Quartz and digital watches transformed the market after 1969. Swiss employment collapsed, Japanese and Hong Kong production soared, and the Swatch (1983) helped the Swiss industry recover; mechanical watches survived as luxury goods.
Read the period in the timelineMore wristwatches from this periodEarlier: Modern Mechanical Horology
Atlas type guide
Wristwatches
Bracelet watches were worn by women from the early nineteenth century — Breguet made one for Caroline Murat, Queen of Naples, in 1810–12 — but the wristwatch only became a man's instrument with military use and aviation in the early twentieth century. Between the World Wars it overtook the pocket watch; the 1920s and 1930s brought rectangular Art Deco cases, water-resistant cases and the first automatic winding systems.
After 1945 the wristwatch became a carrier of identity — dress watches, sports and dive watches, chronographs, calendars — produced by Swiss, American, Japanese, German, Soviet and Chinese industries. The quartz revolution after 1969 and the mechanical renaissance since the 1990s, including the rise of independent watchmakers, complete the story.
What to look for
- The reference number (between the lugs or inside the case back) and serial number, the starting point for dating.
- The calibre: its maker and number are often stamped under the dial or on the bridge.
- Originality of dial, hands and crown — refinished ('redial') dials are common.
- Case material marks: 18K/750, 14K/585, stainless steel, gold-filled, plated.
Dating clues
- Wire-lug cases: before c. 1925.
- Water-resistant screw-down cases: from 1926.
- Quartz movements: from 1969; sapphire crystals widespread after c. 1980.
General guidance written by the Atlas editors about this kind of object. It is not a statement about this particular piece; for that, rely on the source record above and on physical examination.
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