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Rolex MKV Faded Pepsi GMT, ref. 1675, 1978 — view 1 of 6
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Wristwatches · Wristwatch

Rolex MKV Faded Pepsi GMT, ref. 1675, 1978

DocumentedDocumented from a dealer's listing; attribution and date as stated by the dealer.
Maker / attribution
Rolex (maker)
Date
1978
Country of origin
Switzerland
Object type
Wristwatch
Materials / technique
Stainless Steel
Stock no.
5600921
Credit line
Dealer listing, Grey & Patina (5600921)
Catalogue title (original)
1978 Rolex MKV 1675 Faded Pepsi GMT – Unpolished (English)

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Record summary

Catalogued by Grey & Patina (dealer), Los Angeles (stock number 5600921), this is a wristwatch by Rolex, made in Switzerland, dated 1978. The Atlas places it in the Quartz Revolution period (1969 – 1990) of its Wristwatches collection. Materials and techniques recorded by the source: Stainless Steel. The record is illustrated with 6 photographs.

Assembled from the source record's structured fields. Dates and attributions are given as the source states them; where a field is missing the Atlas leaves it blank rather than estimating.

Catalogue description

Dealer description — Grey & Patina

A characteristic of the MK5 dial Rolex 1675 GMT’s are its noticeably bigger dial plots. And that’s a good thing when it comes to this pepsi 1675 since the lume is to die for. Our favorite color lume is the vibrant yellow patina lume that is seldomly seen in this reference. The fat font insert is lightly faded but still remains vividly shiny to match the vibrant dial. Case is very thick and in excellent condition with original bevels still present Dial: MK5 dial Insert: Super Fat Font pepsi Insert Case: Excellent condition case – Appears unpolished Bracelet: Oyster bracelet

Historical context

Quartz Revolution (1969 – 1990)

Seiko's Astron begins mass quartz timekeeping; traditional industries contract sharply.

Quartz and digital watches transformed the market after 1969. Swiss employment collapsed, Japanese and Hong Kong production soared, and the Swatch (1983) helped the Swiss industry recover; mechanical watches survived as luxury goods.

Read the period in the timelineMore wristwatches from this periodEarlier: Modern Mechanical Horology

Atlas type guide

Military, pilot and travel watches

The wristwatch owes much of its adoption by men to warfare and aviation. Wristlets — small pocket watches soldered with lugs and worn on a strap — were used in colonial campaigns and became standard equipment in the First World War, with protective grilles over the crystal ('shrapnel guards'). Louis Cartier's Santos (1904), designed for the aviator Alberto Santos-Dumont, is often cited as an early purpose-made pilot's watch.

In the Second World War governments specified watches in detail: the German B-Uhr observation watches, the American A-11, and the British 'W.W.W.' (the 'Dirty Dozen' set of 1945). After the war, jet travel brought GMT and world-time watches, which show two or more time zones at once — Louis Cottier's world-time mechanism and the Rolex GMT-Master (1955) are examples.

What to look for

  • Military markings on the case back: broad arrow, issue numbers, 'W.W.W.', 'A.T.P.'
  • High-legibility black dials with luminous Arabic numerals; oversized crowns for gloved hands.
  • 24-hour hands and rotating 24-hour bezels or city rings on GMT/world-time watches.
  • Wire lugs on early wristlets converted from pocket watches.

Dating clues

  • Wire-lug wristlets: c. 1900–1925.
  • Military specifications of the Second World War: 1939–1945.
  • GMT and world-time wristwatches: mainly after 1950.

General guidance written by the Atlas editors about this kind of object. It is not a statement about this particular piece; for that, rely on the source record above and on physical examination.

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