
Wristwatches · Wristwatch
Rolex GMT-Master (Ref. 16750) "Pepsi", 1987
- Maker / attribution
- Rolex (maker)
- Date
- 1987
- Historical period
- Quartz Revolution (1969 – 1990)
- Country of origin
- Switzerland
- Object type
- Wristwatch
- Stock no.
- RLXGMT16750-87
- Credit line
- Dealer listing, Craft & Tailored (RLXGMT16750-87)
- Catalogue title (original)
- 1987 Rolex GMT-Master (Ref. 16750) "Pepsi" (English)
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Record summary
Catalogued by Craft & Tailored (dealer), Los Angeles (stock number RLXGMT16750-87), this is a wristwatch by Rolex, made in Switzerland, dated 1987. The Atlas places it in the Quartz Revolution period (1969 – 1990) of its Wristwatches collection. The record is illustrated with 6 photographs.
Assembled from the source record's structured fields. Dates and attributions are given as the source states them; where a field is missing the Atlas leaves it blank rather than estimating.
Catalogue description
Dealer description — Craft & Tailored
The Rolex GMT-Master, a symbol of sophistication and versatility, has a storied history that dates back to 1954. It all started when Rolex received a request from Pan American Airways (Pan Am) to develop a technical pilot's watch capable of displaying two time zones simultaneously. With the advent of commercial transcontinental flights, Pan Am needed a watch for their long-haul international flight crews that would enable them to keep track of time in multiple locations. GMT, which stands for Greenwich Mean Time, is the universal time standard that regulates the world's clocks and serves as the basis for aviation planning and schedules. The Rolex GMT-Master is equipped with a fourth 24-hour hand that displays the same time zone as the standard 12-hour hand but on a 24-hour scale. This GMT hand allows wearers to set the watch to GMT or any other time zone and then adjust the offset using the rotating 24-hour bezel to display a second timezone. This remarkable feature makes the Rolex GMT-Master a must-have for anyone who frequently travels across multiple time zones, allowing them to easily and precisely track two time zones. The Rolex ref. 16750 was the third GMT-Master model introduced by the Crown and was the direct successor to the long-running model, the ref. 1675. First introduced in 1979 and discontinued in 1988, the ref. 16750 only had a short window of production compared to its constituents, especially considering the very transitional nature of the reference. The most notable upgrade initially introduced with the GMT-Master ref. 16750 was the employment of the cal. 3035 quickset movement, a first for the GMT at the time. Due to the very transitional nature of this ref. 16750, the 9-year production window is broken into two dial variations, the early matte dial version, and the later glossy dial version. SPECS Stock # RLXGMT16750-87 Brand Rolex Style GMT-Master Model 16750 Serial R5XXXXX Size Men's Material Stainless Steel Dial Glossy Black W/ WG Surrounds Millimeters 40 Bracelet Rolex 78360 Oyster Bracelet W/ 580 End Pieces CASE & BRACELET The excellent case retains full and symmetrical lugs that show only minor wear with light evidence of being previously polished. The original "Pepsi" bezel insert is excellent, showing almost no signs of use and only very subtle fading. The Rolex 78360 Oyster bracelet with 580 end pieces shows light wear and retains 11 links that exhibit minimal stretch and will fit up to a 7.25-inch wrist. DIAL & HANDS The original glossy dial with white gold surround markers is in wonderful vintage condition, featuring a subtle, yet charming "oil-slick" patina to the black finish that consists of brown and gray speckles that are only visible in direct light. The dial itself exhibits no actual marks or damage. The tritium lume plots feature a subtle eggshell patina and exhibit no degradation when inspected under UV light. The original hands match the dial perfectly. Under UV light inspection, the hour and seconds hand exhibit some minor repairs to the tritium lume, while the hour and minute hands retain the original lume and exhibit no degradation. The white date wheel is original with "open" 6's and 9's. ACCESSORIES None. The watch is keeping time, but the service history is unknown. A movement service can be purchased upon request.
Historical context
Quartz Revolution (1969 – 1990)
Seiko's Astron begins mass quartz timekeeping; traditional industries contract sharply.
Quartz and digital watches transformed the market after 1969. Swiss employment collapsed, Japanese and Hong Kong production soared, and the Swatch (1983) helped the Swiss industry recover; mechanical watches survived as luxury goods.
Read the period in the timelineMore wristwatches from this periodEarlier: Modern Mechanical Horology
Atlas type guide
Military, pilot and travel watches
The wristwatch owes much of its adoption by men to warfare and aviation. Wristlets — small pocket watches soldered with lugs and worn on a strap — were used in colonial campaigns and became standard equipment in the First World War, with protective grilles over the crystal ('shrapnel guards'). Louis Cartier's Santos (1904), designed for the aviator Alberto Santos-Dumont, is often cited as an early purpose-made pilot's watch.
In the Second World War governments specified watches in detail: the German B-Uhr observation watches, the American A-11, and the British 'W.W.W.' (the 'Dirty Dozen' set of 1945). After the war, jet travel brought GMT and world-time watches, which show two or more time zones at once — Louis Cottier's world-time mechanism and the Rolex GMT-Master (1955) are examples.
What to look for
- Military markings on the case back: broad arrow, issue numbers, 'W.W.W.', 'A.T.P.'
- High-legibility black dials with luminous Arabic numerals; oversized crowns for gloved hands.
- 24-hour hands and rotating 24-hour bezels or city rings on GMT/world-time watches.
- Wire lugs on early wristlets converted from pocket watches.
Dating clues
- Wire-lug wristlets: c. 1900–1925.
- Military specifications of the Second World War: 1939–1945.
- GMT and world-time wristwatches: mainly after 1950.
General guidance written by the Atlas editors about this kind of object. It is not a statement about this particular piece; for that, rely on the source record above and on physical examination.
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