
Wristwatches · Wristwatch
Rolex GMT-Master 1675 MK1 Long-E Dial Fuchsia Insert with Box and Accessories, 1970
- Maker / attribution
- Rolex (maker)
- Date
- 1970
- Historical period
- Quartz Revolution (1969 – 1990)
- Country of origin
- Switzerland
- Object type
- Wristwatch
- Dimensions
- Case 40 mm
- Stock no.
- W-3848
- Credit line
- Dealer listing, Bulang & Sons (W-3848)
- Catalogue title (original)
- Rolex GMT-Master 1675 MK1 Long-E Dial Fuchsia Insert with Box and Accessories (English)
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Record summary
Catalogued by Bulang & Sons (dealer), Copenhagen (stock number W-3848), this is a wristwatch by Rolex, made in Switzerland, dated 1970. The Atlas places it in the Quartz Revolution period (1969 – 1990) of its Wristwatches collection. Recorded dimensions: Case 40 mm. The record is illustrated with 6 photographs.
Assembled from the source record's structured fields. Dates and attributions are given as the source states them; where a field is missing the Atlas leaves it blank rather than estimating.
Catalogue description
Dealer description — Bulang & Sons
The Rolex GMT-Master was introduced in 1955 to solve a practical challenge of the emerging jet age: enabling commercial pilots to track two time zones simultaneously. Developed in collaboration with Pan American World Airways (Pan Am), it quickly became an indispensable navigation tool for long-haul crews and international travellers alike. Over the decades, the GMT-Master evolved from a purpose-built aviation instrument into one of the world's most iconic sports watches. While its unmistakable design has changed remarkably little, it remains the definitive travel watch—combining rugged functionality with timeless style. Presented here is a wonderful 1970 example, featuring the first-generation matte dial—arguably the most desirable of them all. Collectors refer to it as the "Long E" or Mark I dial, named after the elongated middle stroke of the "E" in the Rolex logo, a detail unique to this early execution. The case is in beautiful condition, even retaining its original green caseback sticker—always a pleasure to see after more than five decades. Equally impressive is the original "Pepsi" bezel insert, which has developed the highly sought-after "Fuchsia" coloration, where the red half has taken on a vibrant pinkish-purple hue. For years, collectors have debated whether these inserts left the Rolex factory in this colour or gradually developed it over time. Interestingly, the reverse side of this insert displays the same fuchsia tone, strongly suggesting the colour is original rather than the result of sun exposure. To make things even more convincing, we own an original Rolex brochure illustrating a GMT-Master fitted with an insert in exactly this shade. We like to think this one was simply born a Fuchsia. The Mark I matte dial is equally impressive, displaying beautifully preserved tritium lume with a warm creamy-yellow patina that perfectly complements the colours of the bezel. The watch is fitted with its folded Oyster bracelet, reference 7836, with 258 end links and a clasp stamped 1/71. And there's more. Accompanying the watch is an outstanding and remarkably complete set of original accessories, including the Rolex cardboard outer box, the rare "coffin" style inner box, the red seal card, booklets, green document holder, polishing cloth, and the original Rolex UK guarantee booklet, which remains unfilled. A fantastic GMT-Master, a coveted Fuchsia bezel, and a remarkably complete set—this is exactly the kind of vintage Rolex we love. If this one doesn't make you smile, we don't know what will. Specifications: Rolex GMT-Master Reference 1675 40mm steel case Serial 249xxxx dating to 1970 Mk1 “Long E” matte dial, soft yellow patina Fuchsia colour insert Oyster bracelet ref 7836 with 285 end links Rare Rolex inner and outer boxes Red seal card, booklets, green document holder, polishing cloth, and the original Rolex UK guarantee booklet Rolex folded Oyster bracelet 7836 with end links 258 Fully serviced by our watchmaker
Historical context
Quartz Revolution (1969 – 1990)
Seiko's Astron begins mass quartz timekeeping; traditional industries contract sharply.
Quartz and digital watches transformed the market after 1969. Swiss employment collapsed, Japanese and Hong Kong production soared, and the Swatch (1983) helped the Swiss industry recover; mechanical watches survived as luxury goods.
Read the period in the timelineMore wristwatches from this periodEarlier: Modern Mechanical Horology
Atlas type guide
Military, pilot and travel watches
The wristwatch owes much of its adoption by men to warfare and aviation. Wristlets — small pocket watches soldered with lugs and worn on a strap — were used in colonial campaigns and became standard equipment in the First World War, with protective grilles over the crystal ('shrapnel guards'). Louis Cartier's Santos (1904), designed for the aviator Alberto Santos-Dumont, is often cited as an early purpose-made pilot's watch.
In the Second World War governments specified watches in detail: the German B-Uhr observation watches, the American A-11, and the British 'W.W.W.' (the 'Dirty Dozen' set of 1945). After the war, jet travel brought GMT and world-time watches, which show two or more time zones at once — Louis Cottier's world-time mechanism and the Rolex GMT-Master (1955) are examples.
What to look for
- Military markings on the case back: broad arrow, issue numbers, 'W.W.W.', 'A.T.P.'
- High-legibility black dials with luminous Arabic numerals; oversized crowns for gloved hands.
- 24-hour hands and rotating 24-hour bezels or city rings on GMT/world-time watches.
- Wire lugs on early wristlets converted from pocket watches.
Dating clues
- Wire-lug wristlets: c. 1900–1925.
- Military specifications of the Second World War: 1939–1945.
- GMT and world-time wristwatches: mainly after 1950.
General guidance written by the Atlas editors about this kind of object. It is not a statement about this particular piece; for that, rely on the source record above and on physical examination.
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