
Wristwatches · Wristwatch
Piaget Yellow Gold Automatic Dress Watch, 1970s
- Maker / attribution
- Piaget (maker)
- Date
- 1970s
- Historical period
- Quartz Revolution (1969 – 1990)
- Country of origin
- Switzerland
- Object type
- Wristwatch
- Materials / technique
- yellow gold
- Dimensions
- Case 33 mm
- Stock no.
- 40991740
- Credit line
- Dealer listing, Analog/Shift (40991740)
- Catalogue title (original)
- Piaget Yellow Gold Automatic Dress Watch (English)
View the source record (dealer listing) ↗ (opens another website in a new tab)Suggest a correction
Record summary
Catalogued by Analog/Shift (dealer), New York (stock number 40991740), this is a wristwatch by Piaget, made in Switzerland, dated 1970s. The Atlas places it in the Quartz Revolution period (1969 – 1990) of its Wristwatches collection. Materials and techniques recorded by the source: yellow gold. Recorded dimensions: Case 33 mm. The record is illustrated with 6 photographs.
Assembled from the source record's structured fields. Dates and attributions are given as the source states them; where a field is missing the Atlas leaves it blank rather than estimating.
Catalogue description
Dealer description — Analog/Shift
For much of its existence, Piaget operated quietly behind the proverbial curtain, producing some of the most horoligicaly impressive mechanical movements in Switzerland. But when the Piaget name was displayed on a dial, the brand embodied a distinguishable lavish style that became synonymous with a period of opulence, representative of the 1960s and 1970s. Their stunning creations were worn by icons of style – Andy Warhol, Roger Moore, Jacqueline Kennedy Onassis, and Elvis Presley, to name but a few. This Reference 13432 dates to the 1970s and is housed in a 33mm x 31mm 18k yellow gold ‘television’ style cushion case that features beautiful chamfered edges and a stepped bezel. Its sunburst champagne dial features applied gold tone indices, a ‘dauphine’ handset, a date window at 3 o’clock and a stylized Piaget wordmark printed at 12 o'clock. Powered by a micro rotor automatic movement, this thin-profile Piaget wears larger - and smacks harder on the wrist - than its case dimensions would suggest! Artistically expressive 1960s and 1970s pieces from Piaget - okay, all pieces from Piaget - are having a moment and this particular example has all the hallmarks of a great vintage piece; an honest case and excellent dial, impressive thinness, and fab style for days. Dressed in our Vesper Green Alligator-Pattern Leather Strap with a signed 18k pin buckle, it exudes the brand’s signature playfulness when it comes to messing around with color. We'd rate this about a 110 on the cool-old-shitometer!
Historical context
Quartz Revolution (1969 – 1990)
Seiko's Astron begins mass quartz timekeeping; traditional industries contract sharply.
Quartz and digital watches transformed the market after 1969. Swiss employment collapsed, Japanese and Hong Kong production soared, and the Swatch (1983) helped the Swiss industry recover; mechanical watches survived as luxury goods.
Read the period in the timelineMore wristwatches from this periodEarlier: Modern Mechanical Horology
Atlas type guide
Automatic (self-winding) watches
Self-winding watches use the wearer's motion to wind the mainspring. Abraham-Louis Perrelet and Breguet made 'perpétuelle' pocket watches with oscillating weights in the late eighteenth century, but the principle only became practical in the wristwatch. John Harwood patented a bumper automatic in 1923; Rolex's Perpetual rotor (1931) winding in one direction, and later bidirectional rotors (Eterna, Felsa Bidynator), established the modern form. Micro-rotors (Universal Genève, Buren) and peripheral rotors made automatic watches thinner.
What to look for
- A semicircular rotor turning 360° over the movement, or a 'bumper' weight that rebounds between springs.
- 'Automatic', 'Perpetual' or 'Self-winding' on the dial.
- A sealed screw-back case, since automatic watches are wound less often by the crown.
Dating clues
- Bumper automatics: 1923–c. 1955.
- Full rotors: from 1931 (Rolex); widespread after c. 1950.
- Micro-rotors: from 1954–1958.
General guidance written by the Atlas editors about this kind of object. It is not a statement about this particular piece; for that, rely on the source record above and on physical examination.
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