
Wristwatches · Wristwatch
Longines 10k Gold Filled Cosmo, Art Deco Style, Cobalt Blue Dial, 1969
- Maker / attribution
- Longines (maker)
- Date
- 1969
- Historical period
- Quartz Revolution (1969 – 1990)
- Country of origin
- Switzerland
- Object type
- Wristwatch
- Materials / technique
- gold filled
- Dimensions
- Case 30 mm
- Stock no.
- VWS3141
- Credit line
- Dealer listing, Vintage Watch Specialist (VWS3141)
- Catalogue title (original)
- Longines 10k Gold Filled Cosmo - Art Deco Style - Cobalt Blue Dial - 1969 (English)
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Record summary
Catalogued by Vintage Watch Specialist (dealer), United Kingdom (stock number VWS3141), this is a wristwatch by Longines, made in Switzerland, dated 1969. The Atlas places it in the Quartz Revolution period (1969 – 1990) of its Wristwatches collection. Materials and techniques recorded by the source: gold filled. Recorded dimensions: Case 30 mm. The record is illustrated with 6 photographs.
Assembled from the source record's structured fields. Dates and attributions are given as the source states them; where a field is missing the Atlas leaves it blank rather than estimating.
Catalogue description
Dealer description — Vintage Watch Specialist
A Charming and Rare Longines 10k Gold Filled Cosmo with a Stunning Cobolt Blue Art Deco Dial, Sold with an Extract of the Archives from Longines, 1969 Longines, a Swiss watch brand, has been synonymous with elegance and precision since its establishment in 1832 by Auguste Agassiz. Nestled in Saint-Imier, Switzerland, Longines has played a pivotal role in the evolution of watchmaking technology, combining traditional craftsmanship with advancements in timekeeping. Known for their classic design and sophisticated functionality, Longines watches are distinguished by their timeless aesthetic and durability. Throughout its illustrious history, Longines has been associated with various sports timing and has developed a strong connection with the world of aviation and exploration. This legacy is reflected in their diverse collections such as the "Heritage," which pays homage to historical models, and the "Conquest," highlighting sports elegance. Longines' commitment to excellence is evident through their use of high-quality materials like stainless steel and gold, alongside state-of-the-art movements that ensure accuracy. What's on Offer This is such an unusual piece, a 10k gold-filled watch with a startling cobalt blue dial - a very striking combination indeed! The watch is slender in size at 30mm but it does wear larger on the wrist. The dial is fairly simple by design with quarter gold hour plots and Art Deco hands also in gold. The watch is paired with a beautiful rolled gold 5-link bracelet which wears beautifully on. The lugs create a rectangular frame giving the watch more proportion on the wrist. We have obtained an extract from the archives from Longines providing the documentation that this watch was first issued in 1969 to Longines-Wittnauer Watch Co INC which was Longines agent for the USA at that time. The other parts of the watch were produced locally under license from Longines. The watch is original and looks beautiful on the wrist - definitely a head turner!
Historical context
Quartz Revolution (1969 – 1990)
Seiko's Astron begins mass quartz timekeeping; traditional industries contract sharply.
Quartz and digital watches transformed the market after 1969. Swiss employment collapsed, Japanese and Hong Kong production soared, and the Swatch (1983) helped the Swiss industry recover; mechanical watches survived as luxury goods.
Read the period in the timelineMore wristwatches from this periodEarlier: Modern Mechanical Horology
Atlas type guide
Wristwatches
Bracelet watches were worn by women from the early nineteenth century — Breguet made one for Caroline Murat, Queen of Naples, in 1810–12 — but the wristwatch only became a man's instrument with military use and aviation in the early twentieth century. Between the World Wars it overtook the pocket watch; the 1920s and 1930s brought rectangular Art Deco cases, water-resistant cases and the first automatic winding systems.
After 1945 the wristwatch became a carrier of identity — dress watches, sports and dive watches, chronographs, calendars — produced by Swiss, American, Japanese, German, Soviet and Chinese industries. The quartz revolution after 1969 and the mechanical renaissance since the 1990s, including the rise of independent watchmakers, complete the story.
What to look for
- The reference number (between the lugs or inside the case back) and serial number, the starting point for dating.
- The calibre: its maker and number are often stamped under the dial or on the bridge.
- Originality of dial, hands and crown — refinished ('redial') dials are common.
- Case material marks: 18K/750, 14K/585, stainless steel, gold-filled, plated.
Dating clues
- Wire-lug cases: before c. 1925.
- Water-resistant screw-down cases: from 1926.
- Quartz movements: from 1969; sapphire crystals widespread after c. 1980.
General guidance written by the Atlas editors about this kind of object. It is not a statement about this particular piece; for that, rely on the source record above and on physical examination.
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