Heuer Camaro “Tachymeter” Brown Dial ref 7220, late 1960s

Dealer description — Bulang & Sons

The Heuer Camaro was developed under the direction of Jack Heuer in the late 1960s. The name "Camaro" aligned with Heuer's focus on motorsport during that era, drawing inspiration from the Chevrolet Camaro. This was part of a broader strategy to boost sales in the American watch market. The Chevy Camaro had gained significant recognition, having served as the pace car for both the 1967 Indianapolis 500 and the American Road Race of Champions at Daytona International Speedway. By linking the watch to a well-known American motorsport brand, Heuer aimed to create a strong association that would enhance both sales and marketing efforts. Thanks to its distinctive case shape, the Camaro is frequently compared to the iconic Heuer Monaco, known for its bold, angular design. However, the Camaro is often seen as a more natural companion to its sibling, the Carrera. While the Camaro's case is slightly larger at 37mm in width compared to the Carrera's 36mm, the overall aesthetic is quite similar. This similarity is especially evident in the dial and hands, which closely resemble those of the Carrera models from the same period. Here we have a reference 7220. The first two digits of the reference indicate that it is powered by the reliable hand-wound Valjoux 72 movement. It features a lovely cushion-shaped case with a soleil finish in steel and a beautiful transition from matte black to a milk-chocolate brown dial. The dial has three black sub-dials, a tachymeter scale, and white-painted chronograph hands. The watch is paired with a lovely Bulang & Sons strap, and the movement has been fully serviced by our watchmaker. The Camaro was produced for just four years, from 1968 to 1972, a period that coincided with the development of the groundbreaking "Chronomatic" movement, which was co-invented for release in 1969. This automatic movement would go on to be integrated into many of Heuer's subsequent models. However, despite the innovation, the Camaro never received the Chronomatic movement, and production of the range came to an end in 1972. This is a beautifully designed, sophisticated sports chronograph, and we’d be delighted to share more details with you. Feel free to reach out! Specifications: Heuer Reference 7220 “Camaro “ Chronograph 37mm steel cushion form case Serial 174xxx dating to the late 1960s Tropical brown dial with black sub dials Manual wound Valjoux 72 movement Comes on the pictured Bulang and Sons strap Fully serviced by our watchmaker