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Harry Winston Avenue Squared, mid 2010s

DocumentedDocumented from a dealer's listing; attribution and date as stated by the dealer.
Maker / attribution
Harry Winston (maker)
Date
mid 2010s
Country of origin
Unrecorded in source
Object type
Wristwatch
Stock no.
40991712
Credit line
Dealer listing, Analog/Shift (40991712)
Catalogue title (original)
Harry Winston Avenue Squared (English)

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Record summary

Catalogued by Analog/Shift (dealer), New York (stock number 40991712), this is a wristwatch by Harry Winston, dated mid 2010s. The Atlas places it in the Contemporary Horology period (2010 – Present) of its Wristwatches collection. The record is illustrated with 6 photographs.

Assembled from the source record's structured fields. Dates and attributions are given as the source states them; where a field is missing the Atlas leaves it blank rather than estimating.

Catalogue description

Dealer description — Analog/Shift

Long before its acquisition by the Swatch Group in 2013, Harry Winston was one of the world’s foremost jewelers. Having outfitted Hollywood’s most famous starlets and sold some of the world’s finest diamonds, Harry Winston was a celebrity jeweler if ever there was one. Since his namesake company came under the Swatch umbrella, it has continued to turn out fine elegant watches that incorporate the brand’s jewelry know-how in design. This fine Avenue Squared dress watch is a perfect example of Harry Winston’s skill in melding avant-garde tropes with beautiful gem-setting. Housed in an 18K white gold case with and a diamond-encrusted bezel and a signed crown, it features a mother of pearl dial with off-center subsidiary registers capable of displaying two different time zones and a smaller subsidiary constant-seconds register. It comes outfitted with a blue alligator strap (and three brand new spares in additional colors!) and a diamond-set pin buckle, it is powered by a reliable Swiss quartz movement. Dating to the mid 2010s, this Avenue Squared is a wildly fun and colorful alternative to tried-and-true dress watch designs such as the Tank or the Serpenti. Perhaps it’s not quite as discrete, but honestly- who doesn’t want a bit of bling-pow fun from their dress watch?!

Historical context

Contemporary Horology (2010 – Present)

Silicon components, connected watches, optical-lattice research clocks and a thriving independent scene.

Smartwatches became the world's best-selling watches, while mechanical watchmaking focuses on craft, innovation (silicon components, new escapements) and independent makers.

Read the period in the timelineMore wristwatches from this periodEarlier: Mechanical Renaissance

Atlas type guide

Wristwatches

Bracelet watches were worn by women from the early nineteenth century — Breguet made one for Caroline Murat, Queen of Naples, in 1810–12 — but the wristwatch only became a man's instrument with military use and aviation in the early twentieth century. Between the World Wars it overtook the pocket watch; the 1920s and 1930s brought rectangular Art Deco cases, water-resistant cases and the first automatic winding systems.

After 1945 the wristwatch became a carrier of identity — dress watches, sports and dive watches, chronographs, calendars — produced by Swiss, American, Japanese, German, Soviet and Chinese industries. The quartz revolution after 1969 and the mechanical renaissance since the 1990s, including the rise of independent watchmakers, complete the story.

What to look for

  • The reference number (between the lugs or inside the case back) and serial number, the starting point for dating.
  • The calibre: its maker and number are often stamped under the dial or on the bridge.
  • Originality of dial, hands and crown — refinished ('redial') dials are common.
  • Case material marks: 18K/750, 14K/585, stainless steel, gold-filled, plated.

Dating clues

  • Wire-lug cases: before c. 1925.
  • Water-resistant screw-down cases: from 1926.
  • Quartz movements: from 1969; sapphire crystals widespread after c. 1980.

General guidance written by the Atlas editors about this kind of object. It is not a statement about this particular piece; for that, rely on the source record above and on physical examination.

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