Cartier Tank Louis, 1960s

Dealer description — Analog/Shift

Why We Love It If there was ever a contender that could challenge the mighty Rolex Submariner for the title of World's Most Iconic Wristwatch Design - the Cartier Tank Loius would be it! This particular example dates to the 1960s and is cased in classic 18k yellow gold with a crisp white Roman dial and paired with blued steel hands and a sapphire cabochon crown. Powered by a Cartier signed 18 jewel manual winding movement, this 30mm X 24mm Tank is fitted to a brand new brown leather Cartier strap with signed deployant buckle. The polar opposite of the oversized steel sports watches that have dominated the collecting landscape for the past twenty years, a Tank Louis is the perfect dress/up dress/down timepiece for the sartorially minded buyer who has nothing to prove! The Cartier Story Despite being a purveyor of haute joaillerie , Cartier has had a long tradition of making watches. It started in 1907, when founder Louis Cartier made what was arguably the very first wristwatch for his friend Alberto Santos-Dumont. In the following years, the brand made a name for itself with its most famous wristwatch, the Tank, in all its multitudinous forms. Cartier introduced the Tank in 1917, with a run of six pieces - given, or so the legend goes, to American General Joseph Pershing and his staff. The design of the Tank was inspired by the Renault FT-17 tanks Cartier seen on the battlefields of World War I. Cartier took the look of the Renault tank's treads and applied it to the lugs, which were integrated via brancards into the case itself. That first run of six pieces increased to thirty-three by 1920, and by the end of the 20th Century, that number stood well in the hundreds of thousands. In sheer volume alone, the Tank - in all its various models - is Cartier's largest line of watches. The Tank Louis was introduced in 1922, following close on the heels of the Asian-influenced Tank Chinoise. The Tank Chinoise, released amidst a mania for jewelry inspired by the Orient, has a square rather than rectangular case and lugs that resemble the portico of a Chinese pagoda. From its debut, it would see many variations, each in keeping with Louis Cartier’s taste for clean lines and perfect symmetry. Each variant, from the original Tank, Tank Louis or the Cintrée with its flirtatious, curvaceous lines, had its passionate devotees. Rudolph Valentino, that sensual star of the silver screen, insisted on wearing his Tank onscreen in The Son of the Sheik, and Clark Gable, Andy Warhol, and Jacqueline Kennedy Onassis were among those who sported a Tank throughout the years.