
Wristwatches · Wristwatch
Seiko Quartz LC Memory-Bank Calendar M354-5010 Digital Watch, NOS Full Set, 1970s
- Maker / attribution
- Seiko (maker)
- Date
- 1970s
- Historical period
- Quartz Revolution (1969 – 1990)
- Country of origin
- Japan
- Object type
- Wristwatch
- Auction house
- LiveAuctioneers auction archive
- Lot
- Item 214420377
- Credit line
- Auction lot record: lot 301, Exclusive Watches and Jewelry, Sphere Auctions LLC (2025), via LiveAuctioneers
- Catalogue title (original)
- Seiko Quartz LC Memory-Bank Calendar M354-5010 Digital Watch, NOS Full Set (English)
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Record summary
Catalogued by LiveAuctioneers auction archive (lot Item 214420377), this is a wristwatch by Seiko, made in Japan, dated 1970s. The Atlas places it in the Quartz Revolution period (1969 – 1990) of its Wristwatches collection. The record is illustrated with 4 photographs.
Assembled from the source record's structured fields. Dates and attributions are given as the source states them; where a field is missing the Atlas leaves it blank rather than estimating.
Catalogue description
Lot description — Sphere Auctions LLC
Vintage Seiko Quartz LC Memory-Bank Calendar wristwatch, reference M354-5010, circa late 1970s–early 1980s. Stainless steel case with integrated bracelet and signed Seiko clasp. Digital LCD display showing hours, minutes, seconds, date, and Memory-Bank Calendar function, operated by side pushers for mode selection and setting. Dial bottom signed Japan M354-5010 SI.Presented as a full set, complete with original Seiko Quartz presentation box, instruction/warranty booklet, and original hangtag marked FX005M showing retail price of $195.00. Inside case and clasp signed Seiko.Condition: New Old Stock (NOS), unworn, running with new battery installed. Watch remains in excellent preserved condition with only minor handling/storage marks from age.A highly collectible Seiko digital quartz model from the brand’s pioneering LCD era, especially rare and desirable with its complete original packaging and paperwork.
Historical context
Quartz Revolution (1969 – 1990)
Seiko's Astron begins mass quartz timekeeping; traditional industries contract sharply.
Quartz and digital watches transformed the market after 1969. Swiss employment collapsed, Japanese and Hong Kong production soared, and the Swatch (1983) helped the Swiss industry recover; mechanical watches survived as luxury goods.
Read the period in the timelineMore wristwatches from this periodEarlier: Modern Mechanical Horology
Atlas type guide
Quartz, digital and electronic watches
Electronic watches arrived in three steps. The Hamilton Electric 500 (1957) was the first battery-powered wristwatch, still with a balance; Bulova's Accutron (1960) used a tuning fork. On 25 December 1969 Seiko released the Astron 35SQ, the first quartz wristwatch, closely followed by the Swiss Beta 21 group. In 1972 Hamilton's Pulsar introduced the LED digital watch, and LCD displays soon made digital watches cheap.
The 'Quartz Crisis' that followed devastated the Swiss mechanical industry, which lost two-thirds of its workforce between 1970 and 1984 before recovering with the Swatch (1983) and the luxury mechanical revival. Solar, radio-controlled, kinetic and connected smartwatches continue the electronic line.
What to look for
- Battery hatch in the case back and calibre markings with 'Quartz' or a crystal frequency.
- Display technology: LED (red, push-button) versus LCD (always-on).
- Tuning-fork hum and a smoothly sweeping seconds hand on Accutrons.
- Model and reference numbers, often printed on the back.
Dating clues
- Electric balance watches: from 1957.
- Tuning-fork watches: 1960–c. 1977.
- Quartz analogue: from December 1969; LED digital: 1972–c. 1978; LCD from 1973.
General guidance written by the Atlas editors about this kind of object. It is not a statement about this particular piece; for that, rely on the source record above and on physical examination.
Read next:Seiko calibre 35A (Astron)
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