
Wristwatches · Wristwatch
Piaget Black Tie-Emperador TV, ref. 9434, 1970s
- Maker / attribution
- Piaget (maker)
- Date
- 1970s
- Historical period
- Quartz Revolution (1969 – 1990)
- Country of origin
- Switzerland
- Object type
- Wristwatch
- Materials / technique
- 18K Yellow-Gold
- Dimensions
- Diameter 32.5 mm
- Stock no.
- CUR361
- Credit line
- Dealer listing, Watches of Knightsbridge (CUR361)
- Catalogue title (original)
- Piaget Black Tie-Emperador TV 9434 (English)
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Record summary
Catalogued by Watches of Knightsbridge (dealer), London (stock number CUR361), this is a wristwatch by Piaget, made in Switzerland, dated 1970s. The Atlas places it in the Quartz Revolution period (1969 – 1990) of its Wristwatches collection. Materials and techniques recorded by the source: 18K Yellow-Gold. Recorded dimensions: Diameter 32.5 mm. The record is illustrated with 6 photographs.
Assembled from the source record's structured fields. Dates and attributions are given as the source states them; where a field is missing the Atlas leaves it blank rather than estimating.
Catalogue description
Dealer description — Watches of Knightsbridge
A true gem of 1970s elegance, this Piaget 18K Yellow Gold dress watch (Ref. 9434) is a masterpiece of vintage sophistication.** Its distinctive 32 x 36mm TV screen-shaped case is framed by a finely textured bezel that echoes the refined artistry of the era. The original champagne dial, adorned with a matching textured finish, radiates understated luxury, while the sleek, leaf-style hands add a sharp, sculptural touch to this timeless design.
Specifications — Watches of Knightsbridge
Reference: 9434; Metal: 18K Yellow-Gold; Movement: Manual Wind Cal. 9P; Case diameter: 32.5mm x 31mm; Bracelet/strap: Black Molequin Saffiano Leather Strap /w Piaget 18K Gold Pin Buckle
Historical context
Quartz Revolution (1969 – 1990)
Seiko's Astron begins mass quartz timekeeping; traditional industries contract sharply.
Quartz and digital watches transformed the market after 1969. Swiss employment collapsed, Japanese and Hong Kong production soared, and the Swatch (1983) helped the Swiss industry recover; mechanical watches survived as luxury goods.
Read the period in the timelineMore wristwatches from this periodEarlier: Modern Mechanical Horology
Atlas type guide
Wristwatches
Bracelet watches were worn by women from the early nineteenth century — Breguet made one for Caroline Murat, Queen of Naples, in 1810–12 — but the wristwatch only became a man's instrument with military use and aviation in the early twentieth century. Between the World Wars it overtook the pocket watch; the 1920s and 1930s brought rectangular Art Deco cases, water-resistant cases and the first automatic winding systems.
After 1945 the wristwatch became a carrier of identity — dress watches, sports and dive watches, chronographs, calendars — produced by Swiss, American, Japanese, German, Soviet and Chinese industries. The quartz revolution after 1969 and the mechanical renaissance since the 1990s, including the rise of independent watchmakers, complete the story.
What to look for
- The reference number (between the lugs or inside the case back) and serial number, the starting point for dating.
- The calibre: its maker and number are often stamped under the dial or on the bridge.
- Originality of dial, hands and crown — refinished ('redial') dials are common.
- Case material marks: 18K/750, 14K/585, stainless steel, gold-filled, plated.
Dating clues
- Wire-lug cases: before c. 1925.
- Water-resistant screw-down cases: from 1926.
- Quartz movements: from 1969; sapphire crystals widespread after c. 1980.
General guidance written by the Atlas editors about this kind of object. It is not a statement about this particular piece; for that, rely on the source record above and on physical examination.
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