Mido Multifort Super-Automatic, 1950s

Dealer description — Analog/Shift

Why we love it Dating from the 1950s, this particular steel wristwatch is sized at an infinitely wearable 34mm and is sure to make your heart stop. The beautifully, lightly aged two-tone sector dial and feuille hands bring all the charm from this absolutely lovely mid-century steel gent's watch. Powered by the bumper-winding 'Super Automatic' Mido Calibre 916, it was introduced as part of the Multifort collection - a series of anti-magnetic automatic winding timepieces - a proud part of Mido's history. Classic and elegant, it's the perfect subdued and stylish everyday watch, sure to complete your suit or everyday outfit. The Story We admit it, we do tend to get carried away pontificating about vintage watches. Whether it is the history of a particular piece or some oft-forgotten sidenote in the development of a particular case design or movement, there are numerous elements to vintage timepieces that make them so desirable. On the other hand, sometimes all it takes to get us excited about a particular timepiece are some killer looks. With roots stretching back to 1918, the name Mido is a play on the Spanish phrase Yo mido - I measure. The brand designed a host of interesting designs throughout the mid-20th Century, and even has some pretty impressive innovations in the industry, including anti-magnetic automatic wristwatches (the Mulitfort Collection) and monocoque case construction. They even used a robot as their mascot... in 1939. Seriously, pretty cool!