
Wristwatches · Wristwatch
Longines Square Dress Watch (Ref. 7336 5), 1965
- Maker / attribution
- Longines (maker)
- Date
- 1965
- Historical period
- Modern Mechanical Horology (1945 – 1969)
- Country of origin
- Switzerland
- Object type
- Wristwatch
- Stock no.
- LGS73365
- Credit line
- Dealer listing, Craft & Tailored (LGS73365)
- Catalogue title (original)
- 1965 Longines Square Dress Watch (Ref. 7336 5) (English)
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Record summary
Catalogued by Craft & Tailored (dealer), Los Angeles (stock number LGS73365), this is a wristwatch by Longines, made in Switzerland, dated 1965. The Atlas places it in the Modern Mechanical Horology period (1945 – 1969) of its Wristwatches collection. The record is illustrated with 6 photographs.
Assembled from the source record's structured fields. Dates and attributions are given as the source states them; where a field is missing the Atlas leaves it blank rather than estimating.
Catalogue description
Dealer description — Craft & Tailored
Longines is one of the oldest continuously operating watch manufacturers in the world, with roots dating back to 1832. Over that immense period of time, the brand has crafted some truly incredible—and incredibly accurate—timepieces. In fact, it's one of the reasons Longines is the official timekeeper of the Kentucky Derby, where accuracy is paramount. Whether it's a chronograph, diving watch, or a simple dress model, a Longines wristwatch never seems to disappoint. Longines' history is sprawling with an array of beautiful and functional watches, including military-issued timepieces, beautiful sports watches, and unique dress watches. SPECS Stock # LGS73365 Brand Longines Style Square Dress Watch Model 7226 5 / 27 Serial 127XXXXX Size Men's/ Unisex Material Stainless Steel Dial Brushed Silver Millimeters 31X33 Strap 2pc Leather Strap CASE & BRACELET The ultra-mod and very thin stainless steel case is just downright great looking. The case is in excellent overall condition and maintains a pronounced bevel around the top edge of the case that gives the watch a necessary element of dimension. The case retains its original sloped-glass crystal which features a subtle yet attractive dome. The case retains its original Longines signed crown. The watch comes supplied on a 2pc handmade leather strap. DIAL & HANDS The original silver "crosshair" dial, featuring horizontal brushing and an applied logo is in excellently preserved condition, showing only gentle aging at the dial edges and no damage. The original hands are in excellent condition as well. ACCESSORIES None. The watch is keeping time, service history is unknown. A movement service can be provided upon request.
Historical context
Modern Mechanical Horology (1945 – 1969)
Tool watches for divers, pilots and astronauts; electric watches anticipate the electronic age.
The classic era of the mechanical wristwatch: dive watches, chronographs for motor racing and space flight, GMT watches for jet travel, slim dress watches, automatic calendars, and the rise of Japanese manufacturers alongside Swiss, American, German and Soviet industries.
Read the period in the timelineMore wristwatches from this periodEarlier: Golden Age of Mechanical Watchmaking
Atlas type guide
Wristwatches
Bracelet watches were worn by women from the early nineteenth century — Breguet made one for Caroline Murat, Queen of Naples, in 1810–12 — but the wristwatch only became a man's instrument with military use and aviation in the early twentieth century. Between the World Wars it overtook the pocket watch; the 1920s and 1930s brought rectangular Art Deco cases, water-resistant cases and the first automatic winding systems.
After 1945 the wristwatch became a carrier of identity — dress watches, sports and dive watches, chronographs, calendars — produced by Swiss, American, Japanese, German, Soviet and Chinese industries. The quartz revolution after 1969 and the mechanical renaissance since the 1990s, including the rise of independent watchmakers, complete the story.
What to look for
- The reference number (between the lugs or inside the case back) and serial number, the starting point for dating.
- The calibre: its maker and number are often stamped under the dial or on the bridge.
- Originality of dial, hands and crown — refinished ('redial') dials are common.
- Case material marks: 18K/750, 14K/585, stainless steel, gold-filled, plated.
Dating clues
- Wire-lug cases: before c. 1925.
- Water-resistant screw-down cases: from 1926.
- Quartz movements: from 1969; sapphire crystals widespread after c. 1980.
General guidance written by the Atlas editors about this kind of object. It is not a statement about this particular piece; for that, rely on the source record above and on physical examination.
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