
Wristwatches · Wristwatch
Eterna WWW Dirty Dozen, British Military Issued Soldiers Watch, circa 1944
- Maker / attribution
- Eterna (maker)
- Date
- c. 1944
- Historical period
- Golden Age of Mechanical Watchmaking (1900 – 1945)
- Country of origin
- Switzerland
- Object type
- Wristwatch
- Stock no.
- vws4084cs
- Credit line
- Dealer listing, Vintage Watch Specialist (vws4084cs)
- Catalogue title (original)
- Eterna WWW Dirty Dozen - British Military Issued Soldiers Watch - c.1944 (English)
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Record summary
Catalogued by Vintage Watch Specialist (dealer), United Kingdom (stock number vws4084cs), this is a wristwatch by Eterna, made in Switzerland, dated c. 1944. The Atlas places it in the Golden Age of Mechanical Watchmaking period (1900 – 1945) of its Wristwatches collection. The record is illustrated with 6 photographs.
Assembled from the source record's structured fields. Dates and attributions are given as the source states them; where a field is missing the Atlas leaves it blank rather than estimating.
Catalogue description
Dealer description — Vintage Watch Specialist
A Well-Preserved Eterna Dirty Dozen WW2 British Military Issued Soldiers Watch with an Attractive Dial in Original Condition - c.1944 Founded in 1856 in Grenchen, Switzerland, Eterna earned a reputation for producing precise, hard-wearing mechanical watches. That reliability led to a close association with the British military during the Second World War, when Eterna was chosen as one of twelve manufacturers to supply the Ministry of Defence with WWW service watches, later known as the “Dirty Dozen.” Built for clarity, durability and accuracy, these watches reinforced Eterna’s standing as a trusted military watchmaker. What's on Offer This Eterna Dirty Dozen is a strong and honest example of one of the most iconic British military watches of the Second World War. Issued around 1944, the stainless steel case remains well preserved, showing even wear consistent with age while retaining its original military character. The caseback engravings are clear and legible, including the Broad Arrow pheon and WWW markings that unmistakably identify it as Ministry of Defence property. The matte black dial remains highly legible, with bold Arabic numerals, a small seconds sub-dial and original luminous hour plots. The coffee-coloured lume has aged evenly across both the hands and hour markers, giving the watch a warm, consistent appearance that collectors value. Protected beneath a domed Plexiglas crystal, the dial presents cleanly and clearly. Powered by a robust manually wound movement, the watch runs reliably, reflecting the rugged dependability Eterna was chosen for. Fitted to a dark brown leather strap that complements its military aesthetic, this Dirty Dozen offers genuine wartime provenance and everyday wearability. With a strong overall condition rating of 8.8 out of 10, it remains a highly collectible British-issued military timepiece.
Historical context
Golden Age of Mechanical Watchmaking (1900 – 1945)
The wristwatch displaces the pocket watch; waterproof cases, self-winding and grand complications.
The wristwatch overtook the pocket watch. Military use in the First World War, aviation, water-resistant cases (1926), automatic winding (1923–31), rectangular Art Deco designs and early chronographs and calendars defined the period.
Read the period in the timelineMore wristwatches from this periodEarlier: Industrial Revolution
Atlas type guide
Military, pilot and travel watches
The wristwatch owes much of its adoption by men to warfare and aviation. Wristlets — small pocket watches soldered with lugs and worn on a strap — were used in colonial campaigns and became standard equipment in the First World War, with protective grilles over the crystal ('shrapnel guards'). Louis Cartier's Santos (1904), designed for the aviator Alberto Santos-Dumont, is often cited as an early purpose-made pilot's watch.
In the Second World War governments specified watches in detail: the German B-Uhr observation watches, the American A-11, and the British 'W.W.W.' (the 'Dirty Dozen' set of 1945). After the war, jet travel brought GMT and world-time watches, which show two or more time zones at once — Louis Cottier's world-time mechanism and the Rolex GMT-Master (1955) are examples.
What to look for
- Military markings on the case back: broad arrow, issue numbers, 'W.W.W.', 'A.T.P.'
- High-legibility black dials with luminous Arabic numerals; oversized crowns for gloved hands.
- 24-hour hands and rotating 24-hour bezels or city rings on GMT/world-time watches.
- Wire lugs on early wristlets converted from pocket watches.
Dating clues
- Wire-lug wristlets: c. 1900–1925.
- Military specifications of the Second World War: 1939–1945.
- GMT and world-time wristwatches: mainly after 1950.
General guidance written by the Atlas editors about this kind of object. It is not a statement about this particular piece; for that, rely on the source record above and on physical examination.
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