Concord 'La Costa'

Dealer description — Analog/Shift

The 1980s were a remarkable period for watch design, when traditional Swiss watchmaking embraced new materials, unconventional silhouettes, and the emerging language of modern luxury. Few brands captured that spirit quite like Concord, whose ultra-thin quartz watches and sleek, integrated bracelets helped define an era of sophisticated, high-tech elegance. Founded in 1908 in Biel, Switzerland, Concord had established itself as a manufacturer of fine timepieces long before the quartz revolution. But it was during the late 1970s and 1980s that the brand truly found its design identity, most famously with the Concord Delirium, introduced in 1979 as one of the thinnest watches ever produced. It was a technical achievement that also announced a new aesthetic direction for the company. The La Costa, dating to circa 1985, reflects this adventurous approach to watch design. Combining the warmth of gold-tone with the industrial character of steel with black PVD coating, it presents a striking study in contrasts. Its slender, rounded case features a polished yellow gold punctuated by geometric accents, framing a minimalist black dial with applied gold baton indices and a matching two-hand display. The Concord signature sits discreetly beneath 12 o’clock, while an equally understated QUARTZ inscription appears above 6. Perhaps its most distinctive feature is the integrated black bracelet, with gold connecting elements that lend the watch an almost architectural quality. Measuring approximately 30mm across, the case has the compact proportions characteristic of the period, making it an appealing unisex proposition today. Powered by a Swiss quartz movement, this unusual Concord offers a fascinating snapshot of a moment when luxury watchmaking was experimenting with new ideas about materials, technology, and style. With its dramatic black-and-gold palette, minimalist dial, and unmistakably 1980s personality, the La Costa is a compelling alternative to the more familiar integrated-bracelet watches of the era. A little bit Art Deco, a little bit space age, and entirely of its time. What’s not to love? This era is looking better and better!