Cartier Must De Tank Ivory Column Roman Dial, 1994

Dealer description — Huntington Company

Reference 590005 Original Strap & Buckle, Booklets, Certificate, Boxes Specifications Year: Circa 1994 Model: Must De Cartier Tank Case Diameter: 23mm Lug to Lug: 30mm Case: Gold Plated Sterling Silver Dial: Ivory Movement: Quartz Condition The case has no plate wear and some oxidization on the gold. The dial is nice and clean with the original blued hands. The watch is on its original strap and buckle. It is a complete set and is a one-owner watch. The Story The Must de Cartier line, created by Robert Hocq and Alain-Dominique Perrin, aimed to attract new customers by offering accessories and leather goods with the essence of Cartier. The Must de Cartier Tank wristwatch was the brand's most iconic item, made from sterling silver with a minimum of 10k plating at 2.5 microns thick. Launched in 1976, the line marked key milestones for the brand, including being the first non-precious metal watch and the first mass-produced watch. The brand produced around 3000 watches per year before the Must line, and by the end of the 70s, they were producing over 160,000 watches per year. The dials varied, with faux-stone dials resembling onyx and lapis, lacquer dials in wood and tortoiseshell, and the Trinity dial featuring five stripes in a center section in yellow, white, and rose gold. The Trinity dial was a favorite among fans. A design that has stayed true to what it started out to be. The Cartier tank deserves to be in every watch collection. Its size might be smaller than most watches, but that doesn't mean it doesn't look great on the wrist. The Brand Cartier, a luxury watch brand, has been synonymous with elegance, innovation, and timeless appeal since its inception in 1847. The brand's early creations, including the Cartier Santos and Cartier Tank, were an embodiment of aesthetic innovation and mechanical mastery, merging the finesse of jewelry with the functionality of timekeeping. As the brand grew, so did the family's involvement, as the children and grandchildren of Louis-François Cartier expanded the business and opened boutiques in various cosmopolitan cities. The turn of the 20th century marked a revolutionary phase for Cartier, with the introduction of the Cartier Santos, which was designed for the famous aviator Alberto Santos-Dumont and became one of the first wristwatches designed explicitly for men. The Cartier Tank watch, inspired by the geometric design of military tanks, was a symbol of modernity and minimalistic elegance. The uniquely shaped Cartier Tonneau broke away from conventional circular designs, demonstrating Cartier's commitment to artistic creativity and mechanical excellence. Through strategic collaborations with local artisans, careful selection of materials, and a deep understanding of regional tastes, Cartier transformed from a Parisian marvel into an international sensation. The Cartier watch became more than a French luxury; it became a global emblem of style and refinement, transcending geographical boundaries to become a timeless classic. This era of expansion validated Cartier's enduring appeal, demonstrating that true luxury, as epitomized by Cartier's watches, knows no borders and speaks a universal language of elegance and excellence.