Bucherer Automatic Cushion Case Watch, 1970s

Dealer description — Craft & Tailored

Considering the brand has been around in some form or fashion since 1888, Bucherer is one of the lesser-known Swiss brands out there. Initially founded by Carl-Friedrich Bucherer and his wife Luise, the brand started out as Lucerne's first watch and jewelry shop before adding a watchmaking extension in 1919. Like Turler, Tiffany and many other large-scale jewelers, Bucherer also did a lot of co-branding and white labeling of watches, like this gold-plated beauty. Featuring a striking, brushed, squared-off case with hidden lugs and a brushed silver dial, this piece from the '70s is somehow both subdued and conspicuous at the same time. And with nearly 150 years of history, its a piece about which there's plenty to talk about. Stock # BUCSDW-2 Brand Bucherer Style Cushion Case Watch Model N/A Serial 6981 Size Men's Material Stainless Steel Dial Silver Millimeters 35 X 35 Strap 2pc Leather Strap CASE & BRACELET The brushed stainless steel case retains fantastic beveling and angles, with light signs of use and only light evidence of previous polishing present. We believe it has its original unsigned crown. The case back is incredibly clean with almost no signs of use and the factory engraving still highly legible. The watch comes supplied on a two-piece crocodile leather strap. DIAL & HANDS The brushed silver dial is immaculate with almost no signs of wear or age. The lume plots have aged to a light cream color and show some light degradation. The date window at 3 o'clock shows light oxidation from age but is others in fantastic condition. The baton-style hands are incredibly clean, and the inlaid lume matches the dial well with no degradation present under UV light inspection. ACCESSORIES None. The watch is keeping time, previous service history is unknown.