
Wristwatches · Wristwatch
Breitling Datora Racing 'Dashboard' Dial, c. 1969
- Maker / attribution
- Breitling (maker)
- Date
- c. 1969
- Historical period
- Quartz Revolution (1969 – 1990)
- Country of origin
- Switzerland
- Object type
- Wristwatch
- Dimensions
- Case 38 mm
- Stock no.
- 40940044
- Credit line
- Dealer listing, Analog/Shift (40940044)
- Catalogue title (original)
- Breitling Datora Racing 'Dashboard' Dial (English)
View the source record (dealer listing) ↗ (opens another website in a new tab)Suggest a correction
Record summary
Catalogued by Analog/Shift (dealer), New York (stock number 40940044), this is a wristwatch by Breitling, made in Switzerland, dated c. 1969. The Atlas places it in the Quartz Revolution period (1969 – 1990) of its Wristwatches collection. Recorded dimensions: Case 38 mm. The record is illustrated with 6 photographs.
Assembled from the source record's structured fields. Dates and attributions are given as the source states them; where a field is missing the Atlas leaves it blank rather than estimating.
Catalogue description
Dealer description — Analog/Shift
There is perhaps no more versatile complication than the chronograph. From race cars to rocket ships, boats to battlefields, you are likely to find a chronograph being employed to measure a plethora of tasks and times. From the Greek khrónos (“time) and gráphō (“to write”), a chronograph is a watch that has the ability to record time, generally via the addition of small sub-counters that register minutes and hours. One of the most interesting and wide-ranging of 20th-century vintage chronographs has to be Breitling’s Datora line. The model family debuted with classic-looking chronographs featuring date complications in the 1940s, but the 1970s is when peak funkiness was achieved. One glance at a ‘70s Datora lets you know that you’re firmly in the time of disco! This particular Datora, a Reference 2030, dates to circa 1969 and features a 38mm stainless steel cushion case with an acrylic crystal, a signed crown, barrel pushers, and a polished bezel. It contains a matte black exotic ‘racing’ dial with applied indices, an outer tachymeter scale, a dual-register chronograph layout with a date at 6:00, and a matching handset with a bright orange seconds hand. If this isn’t one of the coolest dials you’ve ever seen, full stop, then we’ll eat our hat! Powered by the venerable manually wound Valjoux 7734 movement, it comes paired to a fantastic Nero black Ralstra® rallye-style leather strap with an drilled steel pin buckle. Whether you’re a diehard automotive fanatic or you’re simply on the hunt for an unconventional chronograph, this Datora is a fantastic piece to snag.
Historical context
Quartz Revolution (1969 – 1990)
Seiko's Astron begins mass quartz timekeeping; traditional industries contract sharply.
Quartz and digital watches transformed the market after 1969. Swiss employment collapsed, Japanese and Hong Kong production soared, and the Swatch (1983) helped the Swiss industry recover; mechanical watches survived as luxury goods.
Read the period in the timelineMore wristwatches from this periodEarlier: Modern Mechanical Horology
Atlas type guide
Wristwatches
Bracelet watches were worn by women from the early nineteenth century — Breguet made one for Caroline Murat, Queen of Naples, in 1810–12 — but the wristwatch only became a man's instrument with military use and aviation in the early twentieth century. Between the World Wars it overtook the pocket watch; the 1920s and 1930s brought rectangular Art Deco cases, water-resistant cases and the first automatic winding systems.
After 1945 the wristwatch became a carrier of identity — dress watches, sports and dive watches, chronographs, calendars — produced by Swiss, American, Japanese, German, Soviet and Chinese industries. The quartz revolution after 1969 and the mechanical renaissance since the 1990s, including the rise of independent watchmakers, complete the story.
What to look for
- The reference number (between the lugs or inside the case back) and serial number, the starting point for dating.
- The calibre: its maker and number are often stamped under the dial or on the bridge.
- Originality of dial, hands and crown — refinished ('redial') dials are common.
- Case material marks: 18K/750, 14K/585, stainless steel, gold-filled, plated.
Dating clues
- Wire-lug cases: before c. 1925.
- Water-resistant screw-down cases: from 1926.
- Quartz movements: from 1969; sapphire crystals widespread after c. 1980.
General guidance written by the Atlas editors about this kind of object. It is not a statement about this particular piece; for that, rely on the source record above and on physical examination.
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