Baume & Mercier Gold Hexagon Dress Watch (Ref. 37097), 1970s

Dealer description — Huntington Company

History and Significance Throughout the 1970s and 1980s, many Swiss manufacturers began experimenting with geometric case designs that moved away from traditional round dress watches. Baume & Mercier produced a number of elegant shaped references during this period, with the reference 37097 standing out for its clean hexagonal profile and restrained dial execution. The case design is what immediately defines the watch. The hexagonal shape gives it a strong architectural presence, yet the thin bezel and minimalist dial prevent it from feeling overly aggressive or stylized. It captures the design language of the era well, where unconventional forms were paired with extremely clean layouts. Its simplicity is also part of the appeal. With no seconds hand, date window, or unnecessary text, the watch focuses entirely on proportion and shape. The warm yellow gold case paired with the matching dial creates a very cohesive look, especially when contrasted against a darker strap. Writer's Thoughts The hexagonal case gives this watch a lot more personality than the dimensions suggest. Even at 30mm, it has real presence because the case stretches outward visually. Condition matters a lot on a watch like this, and having the original caseback sticker still intact says a lot about how carefully it was worn over the years. It presents almost like a time capsule. Our Promise Every watch is carefully inspected, fully vetted, and described with full transparency. This Panerai is guaranteed authentic and comes backed by our commitment to honesty, quality, and trust. Specifications Brand: Baume & Mercier Model: Hexagon (Ref. 37097) Year: circa 1980s Case Material: Yellow gold Case Size: 30mm Bezel: Yellow gold hexagonal bezel Dial: Champagne dial with baton markers Movement: Manual wind Strap/Bracelet: New leather strap Buckle/Clasp: Generic buckle Contents: Watch only Condition Case: Mint overall condition with strong edges and original caseback sticker still present. Dial: Clean with no visible imperfections or discoloration. Hands: Excellent condition with no visible wear. Crystal: Clean with no signs of wear. Strap/Bracelet: New leather strap fitted with generic buckle.