
Wristwatches · Wristwatch
Baume Et Mercier 18k Yellow Gold Allongee with 'Lapis' Dial (Ref. 37081), 1970s
- Maker / attribution
- Baume & Mercier (maker)
- Date
- 1970s
- Historical period
- Quartz Revolution (1969 – 1990)
- Country of origin
- Switzerland
- Object type
- Wristwatch
- Materials / technique
- 18k yellow gold
- Dimensions
- Case 22 mm
- Stock no.
- Product 8355910713527
- Credit line
- Dealer listing, Huntington Company (product 8355910713527)
- Catalogue title (original)
- 1970s Baume Et Mercier 18k Yellow Gold Allongee with 'Lapis' Dial (Ref. 37081) (English)
View the source record (dealer listing) ↗ (opens another website in a new tab)Suggest a correction
Record summary
Catalogued by Huntington Company (dealer) (stock number Product 8355910713527), this is a wristwatch by Baume & Mercier, made in Switzerland, dated 1970s. The Atlas places it in the Quartz Revolution period (1969 – 1990) of its Wristwatches collection. Materials and techniques recorded by the source: 18k yellow gold. Recorded dimensions: Case 22 mm. The record is illustrated with 6 photographs.
Assembled from the source record's structured fields. Dates and attributions are given as the source states them; where a field is missing the Atlas leaves it blank rather than estimating.
Catalogue description
Dealer description — Huntington Company
History and Significance This Baume & Mercier reference 37081 is a strong example of the brand’s elegant dress watch output from the 1970s, a period when Baume & Mercier leaned heavily into precious metal cases and distinctive dial executions. The elongated rectangular case in solid 18k yellow gold gives the watch a refined, jewelry-forward presence while remaining unmistakably a traditional wristwatch. The deep blue lacquer dial is the defining feature. Its lapis-style appearance provides rich color and depth without the fragility of a stone dial. Paired with simple gold hands and minimal text, the dial design emphasizes balance and restraint. The twisted rope-style bezel adds visual texture and frames the dial without overwhelming it, a design cue that feels both classic and unmistakably of its era. This reference represents Baume & Mercier at its most understated, offering precious metal construction, strong proportions, and a clean aesthetic that remains wearable decades later. Writer’s Thoughts This is an elegant and well-preserved example. The case proportions are excellent on the wrist, and the blue lacquer dial adds character without sacrificing versatility. The fact that it retains its original strap and buckle further elevates the appeal, especially given the overall condition. It works equally well as a formal piece or as a refined daily wear option for someone who appreciates quieter design. Our Promise Every watch is thoroughly vetted, carefully described with complete transparency, and guaranteed authentic. Each piece is offered in honest condition, ensuring collectors receive a timepiece that reflects both originality and integrity. Specifications Brand: Baume & Mercier Model: Dress Watch Reference: 37081 Year: circa 1970s Case Material: 18k yellow gold Case Size: 22mm x 27mm Bezel: Rope-style 18k yellow gold Dial: Blue Lapis lacquer Crystal: Mineral Movement: Manual wind Strap: Original blue leather strap Buckle/Clasp: Original buckle Contents: Watch only Condition Case: Solid 18k yellow gold case shows very light surface wear consistent with careful use. Case remains well proportioned with no signs of over-polishing. Bezel: Twisted gold bezel is clean with minimal hairlines visible only under close inspection. Crystal: Crystal is clean with no visible chips or cracks. Dial: Blue lacquer dial is clean and evenly colored. Hands: Original gold hands are in excellent condition with minimal aging. Strap: Original leather strap shows light wear consistent with age and remains fully wearable. Buckle/Clasp: Original Baume & Mercier 18k yellow gold buckle shows minimal handling marks and functions properly.
Historical context
Quartz Revolution (1969 – 1990)
Seiko's Astron begins mass quartz timekeeping; traditional industries contract sharply.
Quartz and digital watches transformed the market after 1969. Swiss employment collapsed, Japanese and Hong Kong production soared, and the Swatch (1983) helped the Swiss industry recover; mechanical watches survived as luxury goods.
Read the period in the timelineMore wristwatches from this periodEarlier: Modern Mechanical Horology
Atlas type guide
Wristwatches
Bracelet watches were worn by women from the early nineteenth century — Breguet made one for Caroline Murat, Queen of Naples, in 1810–12 — but the wristwatch only became a man's instrument with military use and aviation in the early twentieth century. Between the World Wars it overtook the pocket watch; the 1920s and 1930s brought rectangular Art Deco cases, water-resistant cases and the first automatic winding systems.
After 1945 the wristwatch became a carrier of identity — dress watches, sports and dive watches, chronographs, calendars — produced by Swiss, American, Japanese, German, Soviet and Chinese industries. The quartz revolution after 1969 and the mechanical renaissance since the 1990s, including the rise of independent watchmakers, complete the story.
What to look for
- The reference number (between the lugs or inside the case back) and serial number, the starting point for dating.
- The calibre: its maker and number are often stamped under the dial or on the bridge.
- Originality of dial, hands and crown — refinished ('redial') dials are common.
- Case material marks: 18K/750, 14K/585, stainless steel, gold-filled, plated.
Dating clues
- Wire-lug cases: before c. 1925.
- Water-resistant screw-down cases: from 1926.
- Quartz movements: from 1969; sapphire crystals widespread after c. 1980.
General guidance written by the Atlas editors about this kind of object. It is not a statement about this particular piece; for that, rely on the source record above and on physical examination.
Related records
Wristwatches · c. 1950s
Baume & Mercier wristwatch, c. 1950s
Antiquorum auction archive, Geneva
Wristwatches · c. 1980
Baume & Mercier wristwatch, ref. 17605, the Springfield Watch the Springfield Watch, circa 1980
Antiquorum auction archive, Geneva
Wristwatches · c. 1990s
Baume & Mercier wristwatch, ref. 35100, Classima, circa 1990's
Antiquorum auction archive, Geneva
Wristwatches · c. 1990
Baume & Mercier wristwatch, Formula Chronograph, circa 1990
Antiquorum auction archive, Geneva
Wristwatches · 1970
Wristwatch by Heno, Switzerland, 1970
Museum Rotterdam
Wristwatches · 1960–1986
'Tri-Compax' calendar chronograph wristwatch in gold case, by Universal, Geneva, Switzerland, 1960–1986.
Science Museum Group, London
Wristwatches · 1969–1970
Beta 21 Quartz wristwatch movement, made in Switzerland, 1970.
Science Museum Group, London
Wristwatches · c. 1969
Omega Speedmaster Moonwatch, ref. 145022-69st, c. 1969
Antiquorum auction archive, Geneva
