Wittnauer Exotic Dial Cushion Case, 1960s

Dealer description — Analog/Shift

We admit it, we do tend to get carried away pontificating about vintage watches. Whether it is the history of a particular piece or some oft-forgotten sidenote in the development of a particular case design or movement, there are numerous elements to vintage timepieces that make them so desirable. On the other hand, much like women, sometimes all it takes to get us excited about a particular timepiece are some killer looks. Case in point: This sexy as all-hell Wittnauer gentleman's piece from the 1960s. Although the name Wittnauer may be relatively unfamiliar to you, the brand dates back to 1885 and was involved in the development of precision instruments for the US Military in the early part of the 20th Century. They were also known for their aviation gauges, and saw use in the early days of the American space program (as well as being one of three contenders for the Apollo program watches, an honor that eventually went to Omega). The brand was purchased by Longines in 1950 and shared components and design cues with Longines and Omega during the golden age of mechanical sports timers. Dating from the 1960s, this particular steel gentleman's wristwatch sized at an infinitely wearable 37.5mm, more substantial than many of its contemporaries and perfectly sized for the modern wrist. It features an uncommon and colorful dial with blue and silver elements and absolutely stunning warm caramel hands. But the cherry on top is the outer rotating bezel made of Bakelite, pairing brilliantly with the red visible on the date wheel. Story? Not really. History? Who knows. Iconic design? Nah. So what's the endgame? Its just really fucking cool.