Rolex Datejust Tiffany, c. 1966

Dealer description — Analog/Shift

Why We Love It That little blue box. That seven letter word: Tiffany. Those two things are really all you need to elevate a desirable timepiece into stratospheric levels of demand and appreciation in the watch community. Whether we're talking about vintage Rolex or modern Patek Philippe, there is perhaps no greater multiplier for value than that little signature on the dial. Of course, it is also a minefield for both marketplaces. Vintage pieces commonly have fugazi signatures added by unscrupulous sellers in hopes of increasing the value of an otherwise generic timepiece. And in the modern marketplace, if you're actually lucky enough to obtain a Tiffany-signed Patek, you'd best not ever sell it, because you'll be black listed and put on perma-ban from ever buying another one new at retail. But that won't stop watch enthusiasts from lusting after timepieces with an inherently US - really an inherently New York - connection. Story is just as much a factor here as the quality and design of the timepiece itself. This beautiful Rolex Datejust, a Reference 1603, dates to approximately 1966 and features a deep matte black dial in near mint condition, silver printing, perfectly intact and creamy luminous indices, and yes - Tiffany & Co printing at 12:00. It also boasts a crisp case, sharp engine-turned bezel, folded link Jubilee bracelet, and is accompanied by a later blue Tiffany box and RSC card, one of two bits of proof of its authenticity as the genuine article. The other bit? You'll have to give us a ring for details! This is an incredibly clean black pie-pan dial Datejust in its own right, made all the sexier by its double signature. This one deserves a loving home, so drop us a line if you'd like to learn more! The Story We've said it over and over again - the Datejust may just be the perfect watch. Coupling perfect proportions, simple dial layouts, and robust movements, Rolex's most prolific model is an icon of timekeeping that has been in continuous production for decades. Moreover, the Datejust is all the watch that just about any of us really need . The beauty of the Datejust is that it is the ultimate do-anything, go-anywhere watch. Equal parts sporty and dressy, the Datejust wears just as well with jeans as it does with a suit, and thanks to the signature Oyster case and tough-as-nails movement, it’s ready for anything that you can throw at it. In production continuously since 1945, the original Datejust was the world's first wristwatch to incorporate a date disc and aperture at the 3:00 position. The cyclops magnifier over the date window was introduced in 1954, and as we all know has became a signature Rolex design cue. Since then, date windows at 3:00 have become commonplace, and the Rolex cyclops magnifier bubble has become a hallmark of the brand. Datejusts have proudly been worn by presidents, athletes and movie stars (and probably your grandfather), in a testament to how timeless and versatile the watch truly is. Where so many watches can be a little too big here, or a little too small there, the Datejust is just right, embracing the wrist with its thin and tapering 36mm case. And while recent horological trends have favored large wristwatches, the age of the giant watch is behind us (thankfully), making more reasonably sized watches, like the original Datejust, a pleasantly stylish option that fits the bill. There's a magic to the Datejust's simple design, a timelessness that speaks to how true style never dies.