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Pocket Watches · Pocket watch

Pocket Watch - Switzerland, Coles Variety Stores, 1930s

DocumentedDocumented from the holding institution's catalogue record.
Maker / attribution
Unrecorded in source
Date
1930s
Country of origin
Switzerland
Object type
Pocket watch
Dimensions
1.3 cm (Width), 5 cm (Outside Diameter); 65 mm (Length), 50 mm (Width), 10 mm (Height)
Holding institution
Museums Victoria, Melbourne
Accession / object no.
ST 26037
Catalogue title (original)
Pocket Watch - Switzerland, Coles Variety Stores, 1930s (English)

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Record summary

Held and catalogued by Museums Victoria, Melbourne (object number ST 26037), this is a pocket watch, made in Switzerland, dated 1930s. The Atlas places it in the Golden Age of Mechanical Watchmaking period (1900 – 1945) of its Pocket Watches collection. Recorded dimensions: 1.3 cm (Width), 5 cm (Outside Diameter); 65 mm (Length), 50 mm (Width), 10 mm (Height). The record is illustrated with 1 photograph.

Assembled from the source record's structured fields. Dates and attributions are given as the source states them; where a field is missing the Atlas leaves it blank rather than estimating.

Catalogue description

Summary — Museums Victoria

Gents pocket watch, steel case, open face, Switzerland, 1930s. A cheap watch sold at Coles Variety Stores for 2 shillings and sixpence in the 1930s. George J. Coles founded his first store in Smith Street, Collingwood, a suburb of Melbourne, in 1914. His chain of Coles Variety of Stores became famous for their slogan 'Nothing over 2/6'. This watch was therefore pitched precisely at the limit of the store's prices, and would have been a symbol of the value that could be purchased cheaply in the stores.

Physical description — Museums Victoria

Steel case, open face. Clear yellow plastic 'glass'. White dial has inner circle of large arabic numerals 1 to 12 and outer circle of small arabic numerals 13 to 24. Plates and wheels pressed from sheet metal. Stem and button wound spring; lever escapement.

Inscriptions & marks

Back plate is marked 'Swiss made'. Dial is marked 'Swiss Made' and 'Precision Shock- proof Lever'.

Provenance

Donation from L. Smith, Feb 1967

Historical context

Golden Age of Mechanical Watchmaking (1900 – 1945)

The wristwatch displaces the pocket watch; waterproof cases, self-winding and grand complications.

The pocket watch reached technical maturity and then began to give way to the wristwatch after the First World War. Complicated watches for collectors such as Henry Graves Jr. and James Ward Packard, railroad watches, and slim Art Deco dress watches are characteristic.

Read the period in the timelineMore pocket watches from this periodEarlier: Industrial Revolution

Atlas type guide

Pocket watches

The pocket watch was the dominant personal timekeeper from the late seventeenth century until the First World War. Its development tracks the history of the escapement: verge watches with fusees until the late eighteenth century; Thomas Mudge's lever escapement (c. 1755) and the cylinder escapement popularised by George Graham and later by Swiss makers; and the Swiss and English lever watches of the nineteenth century. Lépine's bar-bridge calibre and keyless winding made watches thinner and easier to use.

Industrialisation transformed the trade: American factories such as Waltham (from 1850) and Elgin produced interchangeable parts by machine, and Swiss makers responded with their own mechanisation after the 1876 Philadelphia Exhibition. By 1900 a reliable watch was affordable to millions; the finest makers continued to produce complications and precision watches.

What to look for

  • The escapement: verge (crown wheel), cylinder, duplex, English or Swiss lever.
  • Key winding (a square arbor in dial or back) or keyless crown winding.
  • Signatures and serial numbers on the movement, dial and inside case back.
  • Hallmarks, case maker's marks and gold or silver standards stamped in the case.
  • Dial material: enamel, silver, gold, later printed metal.

Dating clues

  • Verge watches dominate before c. 1800; cylinder watches c. 1770–1900; lever watches after c. 1820.
  • Keyless winding: increasingly common after c. 1860.
  • Manufacturer serial number lists exist for Waltham, Elgin, Longines, Omega, Patek Philippe and others.

General guidance written by the Atlas editors about this kind of object. It is not a statement about this particular piece; for that, rely on the source record above and on physical examination.

Read next:Verge escapementFuseeIdentification Centre

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