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Cartier Tank Normale Extra Plat Pre-consolidation, 1970 — view 1 of 6
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Wristwatches · Wristwatch

Cartier Tank Normale Extra Plat Pre-consolidation, 1970

DocumentedDocumented from a dealer's listing; attribution and date as stated by the dealer.
Maker / attribution
Cartier (maker)
Date
1970
Country of origin
France
Object type
Wristwatch
Dimensions
Case 23 mm
Stock no.
Product 8365689077943
Credit line
Dealer listing, Huntington Company (product 8365689077943)
Catalogue title (original)
1970 Cartier Tank Normale Extra Plat Pre-consolidation - Rare (English)

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Record summary

Catalogued by Huntington Company (dealer) (stock number Product 8365689077943), this is a wristwatch by Cartier, made in France, dated 1970. The Atlas places it in the Quartz Revolution period (1969 – 1990) of its Wristwatches collection. Recorded dimensions: Case 23 mm. The record is illustrated with 6 photographs.

Assembled from the source record's structured fields. Dates and attributions are given as the source states them; where a field is missing the Atlas leaves it blank rather than estimating.

Catalogue description

Dealer description — Huntington Company

History and Significance This Cartier Tank Normale comes from a pivotal moment in the maison’s history. In the early 1970s, Cartier was in the midst of transitioning from its independently operated Paris, London, and New York maisons toward a unified global brand. Watches produced during this pre-consolidation period are increasingly scarce and highly studied, as they reflect the last years of true Paris-led design and sourcing before standardization took hold. This example dates to 1970 and features what collectors often refer to as the transitional “extra plate” case. Unlike later Tanks with visible side screws, this case uses a snap-on caseback construction, a detail seen only briefly during this period. The case is solid 18k yellow gold and bears correct French eagle head hallmarks on both the caseback and case side, confirming Paris production. Inside is a Jaeger-LeCoultre ultra-thin manual-wind movement, chosen by Cartier for its reliability and exceptionally slim profile. The dial is a Paris-signed configuration with large Roman numerals and exhibits the characteristic speckling or pore effect that develops over time in early black lacquer printing. The font, signature placement, and proportions are all consistent with late-1960s to early-1970s Cartier Paris dials. Finding a Tank Normale from this transitional era is uncommon. Finding one with an untouched case, correct dial, and both original and period-correct accessories places this example firmly in collector-grade territory. It represents not only one of Cartier’s most important designs, but also a narrow and increasingly difficult chapter of the brand’s watchmaking history. Writer’s Thoughts The Tank Normale is where the Tank story truly begins, and this early 1970 example captures that origin with honesty. The proportions feel purposeful and architectural, and the subtle aging in the dial adds character without distraction. This is the kind of Cartier that rewards close inspection and long-term ownership. Our Promise Every watch is thoroughly vetted, carefully described with complete transparency, and guaranteed authentic. Each piece is offered in honest condition, ensuring collectors receive a timepiece that reflects both originality and integrity. Specifications Brand: Cartier Model: Tank Normale (Ref. unknown) Year: 1970 Case Material: 18k yellow gold Case Size: 23mm x 30mm Bezel: Integrated polished gold bezel Dial: Paris-signed Roman numeral dial with age-consistent pore effect Crystal: Glass Movement: Jaeger-LeCoultre ultra-thin manual-wind caliber Strap/Bracelet: 17mm aftermarket leather strap Buckle/Clasp: Plated Cartier deployant plus original solid gold deployant Contents: Watch only Condition Case: Shows light surface wear consistent with age. Caseback and side hallmarks remain clearly legible. Crystal: Clean with no significant scratches or chips observed. Dial: In perfect condition, with almost no signs of wear. Hands: Original blued hands with even coloration and no corrosion. Strap/Bracelet: Aftermarket leather strap shows light wear from use. Buckle/Clasp: Original solid gold deployant shows light surface wear and functions properly.

Historical context

Quartz Revolution (1969 – 1990)

Seiko's Astron begins mass quartz timekeeping; traditional industries contract sharply.

Quartz and digital watches transformed the market after 1969. Swiss employment collapsed, Japanese and Hong Kong production soared, and the Swatch (1983) helped the Swiss industry recover; mechanical watches survived as luxury goods.

Read the period in the timelineMore wristwatches from this periodEarlier: Modern Mechanical Horology

Atlas type guide

Wristwatches

Bracelet watches were worn by women from the early nineteenth century — Breguet made one for Caroline Murat, Queen of Naples, in 1810–12 — but the wristwatch only became a man's instrument with military use and aviation in the early twentieth century. Between the World Wars it overtook the pocket watch; the 1920s and 1930s brought rectangular Art Deco cases, water-resistant cases and the first automatic winding systems.

After 1945 the wristwatch became a carrier of identity — dress watches, sports and dive watches, chronographs, calendars — produced by Swiss, American, Japanese, German, Soviet and Chinese industries. The quartz revolution after 1969 and the mechanical renaissance since the 1990s, including the rise of independent watchmakers, complete the story.

What to look for

  • The reference number (between the lugs or inside the case back) and serial number, the starting point for dating.
  • The calibre: its maker and number are often stamped under the dial or on the bridge.
  • Originality of dial, hands and crown — refinished ('redial') dials are common.
  • Case material marks: 18K/750, 14K/585, stainless steel, gold-filled, plated.

Dating clues

  • Wire-lug cases: before c. 1925.
  • Water-resistant screw-down cases: from 1926.
  • Quartz movements: from 1969; sapphire crystals widespread after c. 1980.

General guidance written by the Atlas editors about this kind of object. It is not a statement about this particular piece; for that, rely on the source record above and on physical examination.

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