Skip to content
Cartier Gondole Horizontale in 18k Yellow Gold ref. 9705 “Grand TV”, 1970s — view 1 of 6
View 1 of 6 · Image: Bulang & Sons · original image source (opens another website in a new tab)

Wristwatches · Wristwatch

Cartier Gondole Horizontale in 18k Yellow Gold ref. 9705 “Grand TV”, 1970s

DocumentedDocumented from a dealer's listing; attribution and date as stated by the dealer.
Maker / attribution
Cartier (maker)
Date
1970s
Country of origin
France
Object type
Wristwatch
Materials / technique
18k yellow gold
Dimensions
Case 35 mm
Stock no.
W-3345
Credit line
Dealer listing, Bulang & Sons (W-3345)
Catalogue title (original)
Cartier Gondole Horizontale in 18k Yellow Gold ref. 9705 “Grand TV” (English)

View the source record (dealer listing) ↗ (opens another website in a new tab)Suggest a correction

Record summary

Catalogued by Bulang & Sons (dealer), Copenhagen (stock number W-3345), this is a wristwatch by Cartier, made in France, dated 1970s. The Atlas places it in the Quartz Revolution period (1969 – 1990) of its Wristwatches collection. Materials and techniques recorded by the source: 18k yellow gold. Recorded dimensions: Case 35 mm. The record is illustrated with 6 photographs.

Assembled from the source record's structured fields. Dates and attributions are given as the source states them; where a field is missing the Atlas leaves it blank rather than estimating.

Catalogue description

Dealer description — Bulang & Sons

The Jumbo Gondole Horizontale is something of a house favorite here at Bulang and Sons. Not only is it one of the rarest Cartier watches from the 1970s, but we also consider it one of the coolest vintage pieces the brand ever produced. This model marks a rare design venture by Cartier during that era—alongside the more commonly seen Gondole Vertical—into creating these oversized Jumbo versions. The 18k yellow gold horizontal stepped case remains in beautifully preserved original condition. The white dial is signed “Paris” and features bold black Roman numerals, with classic blued steel hands and a blue cabochon-topped crown—both unmistakably Cartier. The watch is fitted with the pictured leather strap and comes on the original 18k yellow gold Cartier deployment clasp. The hand-wound movement has been fully serviced by our watchmaker. Rare, stylish, and one of our personal favorites—what more could you ask for? Get in touch to arrange a visit or a call. Specifications: - Cartier Gondole Horizontale Jumbo ref. 9705 “Grand TV” - 18k yellow gold case 38 x 35 mm - 970510xxx serial dating to the 1970s - White dial signed PARIS with Roman numerals - Manual wound movement - Pictured leather strap - 18k gold Cartier deployment clasp - Fully serviced by our watchmaker

Historical context

Quartz Revolution (1969 – 1990)

Seiko's Astron begins mass quartz timekeeping; traditional industries contract sharply.

Quartz and digital watches transformed the market after 1969. Swiss employment collapsed, Japanese and Hong Kong production soared, and the Swatch (1983) helped the Swiss industry recover; mechanical watches survived as luxury goods.

Read the period in the timelineMore wristwatches from this periodEarlier: Modern Mechanical Horology

Atlas type guide

Wristwatches

Bracelet watches were worn by women from the early nineteenth century — Breguet made one for Caroline Murat, Queen of Naples, in 1810–12 — but the wristwatch only became a man's instrument with military use and aviation in the early twentieth century. Between the World Wars it overtook the pocket watch; the 1920s and 1930s brought rectangular Art Deco cases, water-resistant cases and the first automatic winding systems.

After 1945 the wristwatch became a carrier of identity — dress watches, sports and dive watches, chronographs, calendars — produced by Swiss, American, Japanese, German, Soviet and Chinese industries. The quartz revolution after 1969 and the mechanical renaissance since the 1990s, including the rise of independent watchmakers, complete the story.

What to look for

  • The reference number (between the lugs or inside the case back) and serial number, the starting point for dating.
  • The calibre: its maker and number are often stamped under the dial or on the bridge.
  • Originality of dial, hands and crown — refinished ('redial') dials are common.
  • Case material marks: 18K/750, 14K/585, stainless steel, gold-filled, plated.

Dating clues

  • Wire-lug cases: before c. 1925.
  • Water-resistant screw-down cases: from 1926.
  • Quartz movements: from 1969; sapphire crystals widespread after c. 1980.

General guidance written by the Atlas editors about this kind of object. It is not a statement about this particular piece; for that, rely on the source record above and on physical examination.

Read next:Detached lever escapementIdentification Centre

Related records