
Wristwatches · Wristwatch
Benrus Wristalarm (Ref. 3021) "Bullitt", 1960s
- Maker / attribution
- Benrus (maker)
- Date
- 1960s
- Historical period
- Modern Mechanical Horology (1945 – 1969)
- Country of origin
- United States
- Object type
- Wristwatch
- Dimensions
- Case 34 mm
- Stock no.
- BRSWA3021
- Credit line
- Dealer listing, Craft & Tailored (BRSWA3021)
- Catalogue title (original)
- 1960s Benrus Wristalarm (Ref. 3021) "Bullitt" (English)
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Record summary
Catalogued by Craft & Tailored (dealer), Los Angeles (stock number BRSWA3021), this is a wristwatch by Benrus, made in United States, dated 1960s. The Atlas places it in the Modern Mechanical Horology period (1945 – 1969) of its Wristwatches collection. Recorded dimensions: Case 34 mm. The record is illustrated with 6 photographs.
Assembled from the source record's structured fields. Dates and attributions are given as the source states them; where a field is missing the Atlas leaves it blank rather than estimating.
Catalogue description
Dealer description — Craft & Tailored
The New York City-based Benrus watches was started by three brothers in 1921 in the heart of the Big Apple's jewelry district. Benrus began importing Swiss-made movements for their watches being assembled in the US and steadily grew throughout the early 20th century. While Benrus produced a wide array of wristwatches including alarms, calendars, chronographs, and dive watches, Benrus today is most well-known for the battle-hardened military watches they produced throughout the 60s and 70s. The Wristalarm was a mainstay model within the Benrus catalog since the 1950s, though the ref. 3021 of the 1960s is a specific collector's favorite for its unique styling and pop culture relevance. Often nicknamed the "Bullitt" after the hit 1968 action film of the same name, in which the lead male star Steve McQueen wears a time-only military variation Benrus that is nearly identical to the ref. 3021 Wristalarm. The modest 34mm case features long, broad lugs that increase the overall size of the watch on wrist and the classic Benrus military dial is dripping with 1960s styling. SPECS Stock # BRSWA3021 Brand Benrus Style Wristalarm Model 3021 Serial N/A Size Men's Material Stainless Steel Dial Matte Black Millimeters 34 Bracelet 2pc Handmade Leather Strap CASE & BRACELET The case is exceptionally well-preserved and retains the original integrity of the design while showing gentle signs of use and minimal evidence of previous polishing. The case retains its twin Benrus-signed crowns that are original to the watch. The case back retains all of its original factory markings in crisp, minimally worn condition. The watch comes supplied on a 2pc handmade leather strap. DIAL & HANDS The original matte black dial with lume Arabic numerals and printed 24hr time scale is in impressive vintage condition, showing only expected elements of age and no notable damage. The early tritium lume plots feature a dark tan and great coloration, under U.V. light inspection only the 4 'o'clock lume triangle features some lume loss with the rest of the dial showing no degradation. The original tritium hands have aged to a soft grey patina with no degradation present when inspected under U.V. light. ACCESSORIES
Historical context
Modern Mechanical Horology (1945 – 1969)
Tool watches for divers, pilots and astronauts; electric watches anticipate the electronic age.
The classic era of the mechanical wristwatch: dive watches, chronographs for motor racing and space flight, GMT watches for jet travel, slim dress watches, automatic calendars, and the rise of Japanese manufacturers alongside Swiss, American, German and Soviet industries.
Read the period in the timelineMore wristwatches from this periodEarlier: Golden Age of Mechanical Watchmaking
Atlas type guide
Wristwatches
Bracelet watches were worn by women from the early nineteenth century — Breguet made one for Caroline Murat, Queen of Naples, in 1810–12 — but the wristwatch only became a man's instrument with military use and aviation in the early twentieth century. Between the World Wars it overtook the pocket watch; the 1920s and 1930s brought rectangular Art Deco cases, water-resistant cases and the first automatic winding systems.
After 1945 the wristwatch became a carrier of identity — dress watches, sports and dive watches, chronographs, calendars — produced by Swiss, American, Japanese, German, Soviet and Chinese industries. The quartz revolution after 1969 and the mechanical renaissance since the 1990s, including the rise of independent watchmakers, complete the story.
What to look for
- The reference number (between the lugs or inside the case back) and serial number, the starting point for dating.
- The calibre: its maker and number are often stamped under the dial or on the bridge.
- Originality of dial, hands and crown — refinished ('redial') dials are common.
- Case material marks: 18K/750, 14K/585, stainless steel, gold-filled, plated.
Dating clues
- Wire-lug cases: before c. 1925.
- Water-resistant screw-down cases: from 1926.
- Quartz movements: from 1969; sapphire crystals widespread after c. 1980.
General guidance written by the Atlas editors about this kind of object. It is not a statement about this particular piece; for that, rely on the source record above and on physical examination.
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