
Clocks · Clock
Clock by EMI, United States, 1983
- Maker / attribution
- EMI (maker)
- Date
- 1983
- Historical period
- Quartz Revolution (1969 – 1990)
- Country of origin
- United States
- Place
- United States
- Object type
- Clock
- Materials / technique
- Machine-cut and printed plastic, with metal clock arms Machine-cut vinyl with paper label and sleeve Carboard box with plastic seal and handwritten marker pen
- Dimensions
- Length: 19.2 cm; Width: 19.4 cm; Depth: 6 cm
- Holding institution
- Victoria and Albert Museum, London
- Accession / object no.
- LOAN:AMERICASFOUNDATION.1405-2024
- Credit line
- Lent by the V&A Americas Foundation through the generosity of Jones/Tintoretto Entertainment Company LLC
Record summary
Held and catalogued by Victoria and Albert Museum, London (object number LOAN:AMERICASFOUNDATION.1405-2024), this is a clock by EMI, made in United States, dated 1983. The Atlas places it in the Quartz Revolution period (1969 – 1990) of its Clocks collection. Materials and techniques recorded by the source: Machine-cut and printed plastic, with metal clock arms Machine-cut vinyl with paper label and sleeve Carboard box with plastic seal and handwritten marker pen. Recorded dimensions: Length: 19.2 cm; Width: 19.4 cm; Depth: 6 cm. The record is illustrated with 4 photographs.
Assembled from the source record's structured fields. Dates and attributions are given as the source states them; where a field is missing the Atlas leaves it blank rather than estimating.
Catalogue description
V&A — Physical description
Merchandise clock printed with picture of David Bowie performing on the Serious Moonlight live tour, including the 7" vinyl record of single 'Modern Love', 1983. An analogue clock sealed with plastic in a cardboard box. The clock face is printed with a picture of David Bowie performing, with bronze metal hands. On the reverse there is a 7" vinyl record for 'Modern Love' in a paper sleeve encased within the plastic seal. 'Bowie' is written in black marker pen on the plastic wrap on top of the box.
Inscriptions & marks
DAVID BOWIE MODERN LOVE; 12 3 6 9; EMI AMERICA B-8177 501070A EMI AMERICA® P 1983 DAVID BOWIE UNDER LICENSE TO EMI AMERICA RECORDS, A DIVISION OF CAPITOL RECORDS, INC STUDIO STEREO (FROM THE LP "LET'S DANCE" S0-17093) ENGINEERED BY BOB CLEARMOUNTAIN FOR FAST FORWARD PRODUCTIONS MODERN LOVE (DAVID BOWIE) JONES MUSIC-ASCAP DAVID BOWIE PRODUCED BY DAVID BOWIE- NILE ROGERS CAPITOL MARCA REG. · ALL RIGHTS RESERVED. UNAUTHORIZED DUPLICATION IS A VIOLATION OF APPLICABLE LAWS.
Historical context
Quartz Revolution (1969 – 1990)
Seiko's Astron begins mass quartz timekeeping; traditional industries contract sharply.
Quartz movements and digital displays made accurate clocks cheap and ubiquitous after the early 1970s. LED and LCD clocks, clock radios and radio-controlled clocks appeared, while traditional mechanical clockmaking contracted sharply in Germany, France and Britain.
Read the period in the timelineMore clocks from this periodEarlier: Modern Mechanical Horology
Atlas type guide
Domestic clocks
A clock combines four systems: a source of power (falling weight, coiled spring, or later electricity), a gear train that divides time, an escapement and oscillator that regulate it (foliot, pendulum or balance), and an indicating system of dial and hands or a bell. Its history runs from the large iron weight-driven clocks of the late thirteenth century to Renaissance spring-driven table clocks, the pendulum revolution of 1656, the factory clocks of the nineteenth century and electric and quartz clocks of the twentieth.
Domestic clocks also reflect regional furniture and decorative traditions — English longcase and bracket clocks, French pendules, Viennese regulators, Black Forest and American shelf clocks — and therefore record changing tastes as much as technical progress.
What to look for
- How the clock is powered: weights, spring barrel, fusee, electric coil.
- The oscillator: foliot, short pendulum, long seconds pendulum or balance.
- Whether it strikes: hour only (count wheel) or hours and quarters (rack striking).
- The maker or retailer's name on dial and movement, and any factory trademarks.
- Signs of alteration — replaced dials, converted escapements, 'married' cases.
Dating clues
- Before 1656 clocks used foliots or balances; after, most domestic clocks have pendulums.
- Anchor escapements spread after c. 1670; minute hands became common at the same time.
- Factory production in America and Germany transformed prices after c. 1840.
General guidance written by the Atlas editors about this kind of object. It is not a statement about this particular piece; for that, rely on the source record above and on physical examination.
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